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only a goddess who is unique, unrestrained and dares to break boundaries can fully interpret the true meaning of j'adore perfume.

she is a powerful and inspiring woman;

she is beauty incarnate, radiant and extraordinary;

she is an idol admired by everyone, full of yearning for a brilliant life and turning dreams into gold.

photographed by longtime friend steven kaline

rihanna becomes new muse for dior's j'adore fragrance

a pop icon meets a legendary fragrance, writing a touching story of transformation and coronation.

in the splendor of the palace of versailles, she transformed herself into a queen, refusing to be defined and blooming brilliantly as a woman's victory.

the hall of mirrors was like a catwalk, allowing her to walk freely.

the grand canal is like a stage for her to perform on.

in both movement and stillness, the dior charm is fully displayed.

golden dreams has attracted the hearts of thousands of women for 25 years, and dior j’adore perfume returns to its original form.

j'adore perfume is rihanna's long-loved dream fragrance, and it seems that the fate was already destined.

a classic necklace is given a new interpretation, reflecting rihanna's extraordinary beauty, and sequin embroidery is embellished on the golden dress, setting off her dazzling brilliance. both sparkling works are created by maria grazia chiuri, creative director of dior women's wear.

rihanna reveals her true self in an unprecedented new way, pouring her love into her iconic fragrance, and telling the praise that j’adore perfume was created to celebrate life when it was first born: love me!

this is a surprising advertising blockbuster and also a tracing back to the source of inspiration.

rihanna's reputation as a superstar is well deserved. her radiant qualities, which complement those of women all over the world, complement the dior dreams and are vividly displayed through this advertising blockbuster.

j’adore perfume joins hands with rihanna to weave a new golden dream.

steven kallain

quotes from rihanna's dior ad campaign

“creating the encounter between rihanna and j’adore at versailles was an exciting challenge. we had already worked together on secret garden in 2015, but the mood of this campaign was completely different, more nighty. the focus of previous j’adore fragrances has been on gold and light. this time, i wanted to create a visual dialogue between the classic 18th century style and rihanna’s strikingly modern beauty. the campaign creates a new universe that connects several worlds and eras to create a beauty that everyone can appreciate, natural and radiant.”

“rihanna is not only beautiful but also has an otherworldly quality that makes her stand out. she is radiant and has something unique about her. when she wears dior j’adore, she becomes a goddess, a queen, and exudes the noble character of j’adore fragrance, which makes women all over the world fall in love with her.”