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fast technology reported on september 2 that this afternoon,the weibo topic "apple wechat" topped the hot search list, sparking heated discussions.

in this topic, many netizens support wechat because one is a tool and the other is a social network.there is currently no substitute for wechat, and neither can other social software, while apple has a large number of substitutes.

it is understood that the disagreement between apple and wechat stems from the "apple tax". under the current ios ecosystem, the in-app purchase revenue generated by small games in wechat and douyin is not connected to apple's own payment channels.

because of this, apple asked wechat and tiktok to fix the "loophole" of in-app purchases of small games that cut external payments, so that apple can get a share of the profits. like all manufacturers, in apple's eyes,the commission on iap (in-app purchase) applications is another major source of profit independent of hardware revenue.

industry insiders said that the "closed ecosystem" tone set by jobs for apple did improve the fluency and stability of ios, but under the new competitive landscape and increasingly refined antitrust supervision, it is becoming increasingly difficult for apple to earn apple tax without doing anything.

take the eu as an example. according to the eu digital markets act, apple must open third-party app stores. in march this year, apple also lowered the apple tax in the eu market, reducing the commission from 30% and 15% to 17% and 10%.