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bmw always attracts much attention and its booth is always crowded at every major domestic and international auto show. the same is true for the just-opened 2024 chengdu international auto show. bmw has brought out the strongest lineup in history, including a number of exciting new m high-performance cars including the new m5, and the world premiere of the new bmw x3 long-wheelbase version.

as one of bmw's main models sold in the chinese market, the bmw x3 is the most widely used model and a well-deserved benchmark in the luxury mid-size suv market. therefore, every generation of the bmw x3 will naturally occupy the center of the camera when it is released. this is especially true for the new bmw x3 long-wheelbase version. in addition to the long-wheelbase model exclusively for the chinese market, what everyone wants to know more about is what changes and new highlights this new car has.

it can be said responsibly that the new bmw x3 has undergone tremendous changes. from design to space comfort, to technology, bmw has brought many refreshing innovations. through these changes, bmw has given the new car more connotations, which can be called "high customization" dedicated to chinese consumers, aiming to deeply connect the emotions and values ​​of chinese consumers.

1. “humanity-oriented” design, insight into the spiritual world of chinese consumers

there is a famous saying circulating in bmw’s design department: a good designer is someone who can see the future.

what do we see in the future? the changing trends in consumers’ aesthetics, moods, emotions, and even values.

i have to sigh that the new x3 long wheelbase version is based on modern minimalism, adopts the original stone cutting monolithic design overall integrated body design, and the corresponding "less is more" aesthetic proposition just fits the new aesthetic trend of chinese consumers. the current information explosion and material abundance have made many urban people begin to pursue minimalist aesthetics and life, and through simple decorations and products, they make their lives more quality, their work more efficient, and their minds more peaceful.

in fact, "less is more" also embodies the ancient chinese philosophical wisdom of "removing the dross and retaining the essence, and achieving simplicity". the body of the new x3 long-wheelbase version is not decorated with complex lines, but is integrated. it draws inspiration from the running cheetah, with a strong sense of sculpture, full of dynamic tension and natural beauty, yet simple and resolute, reflecting the most straightforward and primitive beauty of machinery.

the huge iconic "double kidney" air intake grille is surrounded by led light strips, making it instantly recognizable as coming from bmw; the newly designed double l-shaped angel eye headlights adopt an integrated design for high and low beams, with the light source extending outward step by step, effectively widening the visual width of the front of the car; the innovative integrated wheel eyebrows make the body more powerful and muscular.

one has to sigh at how sharp bmw's design sense is, as it was able to finalize such a forward-looking design tone several years in advance. on this basis, the long-wheelbase version has achieved the longest length in its class at 4,865 mm, the widest width in its class at 1,920 mm, and an exaggerated wheelbase of 2,975 mm, the same as the bmw x5 standard wheelbase version, providing a more spacious passenger space than many medium and large suvs, truly achieving a high degree of unity of power, beauty, and quantity.

entering the car, at first glance, the overall layout of the interior of the new car continues the new generation of bmw design language, but the details are different from other bmw models, reflecting the designer's ingenuity. for example, the surround panels of the air-conditioning vents, wireless charging, and door operation areas are not made of common chrome-plated materials, but are wrapped with variable led light strips, which are novel and dynamic, and more environmentally friendly; the air-conditioning vents are integrated with the instrument panel and the door, and are wrapped with a single high-quality soft material and used in a large area, making the cockpit more integrated and more advanced; the exclusive rear seats tailored for chinese consumers are significantly longer and thicker than the previous generation of models, fully responding to the comfort needs of chinese users.

people often talk about the humanistic spirit. humanity refers to human needs, emotions and values.

the new bmw x3 long-wheelbase model not only takes into account the new aesthetic needs of chinese consumers, but also captures the changes in their aesthetics and values, which is the core spirit of bmw design, "humanity first".

2. adhere to the "driver-centric" principle and innovate technology to enhance driving pleasure

bmw is the spokesperson for driving pleasure and is recognized as a driver's car. even those consumers who buy the bmw x3 and use it for family use most of the time must be people with an unquenchable passion and a strong desire for driving.

the new bmw x3 long-wheelbase version still contains many of bmw's essences in the fields of driving and performance. for example, the classic combination of a 2.0-liter turbocharged engine and an 8at gearbox is talked about by many car fans, with a maximum output of 190 kilowatts of power; the thick, grippy steering wheel, facing the integrated floating instrument tilted toward the driver, without the distraction of too many physical buttons, can focus on the road ahead. the ninth-generation lateral dynamics management system combined with the addition of the arb-x anti-skid stability control system allows the driver to deal with various road surfaces more calmly and strive to drive this new car to the extreme.

it is not difficult to find that the cockpit design of the new bmw x3 long-wheelbase version also follows the spirit of "less is more". by simplifying the complex, it truly allows the driver to immerse himself in driving and feel the real pleasure of control, the essence of bmw driving.

this is not only a humanistic spirit, but also an advanced way of brand communication.

3. interpret another more advanced and broader "haute couture"

the fun of the new bmw x3 long wheelbase can only be fully appreciated after driving it. however, once you have a look at the bmw lineup at the bmw booth at this year's auto show, you will find that bmw has achieved a balance between openness and tolerance and persistence.

this may be another more advanced and widespread form of "haute couture".

traditionally, "haute couture" is generally understood as exclusive high-end customization, which is a high degree of satisfaction of individual unique needs. however, such haute couture is often not universal, which is why "haute couture" has always only existed in the imagination of the general public.

however, the new bmw x3 long wheelbase version has opened the door to "high-end customization" for chinese consumers with its aesthetic design that is more in line with the spirit of the times and its authentic bmw genes. with its "high-end customization" genes, it is clear that the bmw brand is further radiating maturity and confidence, and is brave enough to face and embrace the unique attributes of chinese consumers and culture.

different from other brands that simply cater to consumers, bmw, while inheriting a century-old car-making culture and leveraging its leading car-making skills, is also growing together with chinese consumers whose consumption and aesthetic concepts are constantly maturing, becoming more tolerant and far-sighted, and ultimately jointly creating and integrating into china's automotive culture and life.

just as it did in germany, starting with the all-new bmw x3 long-wheelbase version, bmw will gradually enter the spiritual world of consumers in china, complete the integration of the brand and chinese culture, and create more and more "haute couture" products for chinese consumers in the future.