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"have fun in the competition and win big prizes. the more you fight, the braver you become. good partners."

“thanks to xufu wine for sponsoring the high-quality wine. people who know wine should drink xufu classic white cap.”

on august 28, the national elite xufu once again appeared on cctv's ace variety show "the fight becomes braver". this is another performance of xufu after it joined hands with athletes on july 31 to interpret the olympic spirit of "higher, faster, stronger" on the program.

as a carefully selected "chinese gift", xufu leverages the platform potential of national media, and continues to release the value connotation of "authentic, fragrant and fine sichuan liquor" with its profound cultural heritage, supports a better life with its excellent product quality, and helps people realize their dreams with its warm humanistic care.

similar ideas lead to deeper cooperation

xuzhou government and cctv build a "good partner" to realize their dreams

as we all know, "fighting more and more bravely" is a puzzle challenge variety show created by cctv3 variety channel and hosted by the famous host yang fan. the program ratings have been ranked at the top of the national variety show rankings for many years. since its launch in june 2013, the program has been revised many times, bringing a variety of relaxing and entertaining variety show experiences to the audience. in particular, the 2024 "fighting more and more bravely" program content has been completely revised, the competition system and stage design have been fully upgraded, with the theme of "good partners", and the addition of a "treasure guarding group" composed of celebrities, who will pk with three pairs of partner players respectively. the program format that emphasizes both knowledge competition and emotional resonance brings a refreshing entertainment experience to the audience, and is deeply loved by the people.

as a national dream-fulfilling stage created by cctv's authoritative platform, "fighting more and more courageously" has always selected "chinese gifts" of top quality and super high value for every dreamer with strict standards and criteria. as a famous brand with "old national quality + new famous wine", xufu has been devoted to "fine brewing and strong aroma" for 45 years, insisting on brewing pure grain wine that ordinary people can afford. it is this fit that has enabled the cooperation between the two parties to continue to deepen. the long-term cooperation and trust have made xufu and the column a "good partner" for the people to realize their dreams.

since becoming the "chinese gift" selected by cctv last year, xufu has frequently appeared on cctv's prime time variety shows, such as "good luck", "cheers", "fighting more and more courageously", and has gained the favor of the whole people with its "authentic quality and perseverance in fine brewing". during the paris olympics, it even joined hands with cctv to cheer for the athletes going to the olympics. it can be said that in the continuous in-depth communication and interaction, cctv's ace variety shows and guoyou xufu have already worked out a cooperation path of "improvement, innovation, craftsmanship, and perseverance".

step by step, potential energy accumulation

xufu has accumulated strength and is making a strong brand voice

brand is the comprehensive embodiment of corporate competitiveness. in recent years, xufu has made great achievements in brand building, and its brand influence and recognition have been continuously improved. in this round of in-depth cooperation with cctv, xufu once again leveraged cctv's national authoritative platform to occupy the commanding heights of brand communication through a multi-column communication matrix, fully empowering the national layout, and its brand reputation, national recognition and market influence have been taken to a new level.

with the "momentum" of steady growth and the "planning" of long-term layout, we will work together to develop the future with high quality. in recent years, xufu has taken frequent and precise actions, and its comprehensive strength has been continuously improved. in the first half of this year, xufu successfully achieved the goal of "double over half" and handed in a brilliant "mid-term answer sheet". with the accumulated momentum, xufu has not stopped, using its achievements as a "bugle" to open the second half of 2024 with high enthusiasm, from the six-city tour of the "brand culture appreciation conference", to the national offensive of "hundred cities and hundred merchants" light bottle wine, to the high-frequency appearance on cctv... xufu has continuously created brand explosion points by taking orderly major actions, thereby expanding, extending and conveying the brand's value connotation, and deepening the brand awareness of "authentic strong-flavored and finely brewed sichuan wine".

it is reported that xufu will appear on cctv's flagship programs such as "open door and good luck" and "avenue of stars" in the future, and continue to shine as a "chinese gift". it is believed that with the strong leadership, communication and influence of cctv's national platform, xufu will further tell the story of chinese liquor, spread the liquor culture of the capital of good wine, and shape a good national brand image, so as to continuously enhance the brand's influence, competitiveness and brand value, and gather a strong driving force to promote the high-quality development of the enterprise.

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