didi organizes free buses for the back-to-school season to ensure safe return of guangzhou students
2024-09-01
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as the 2024 fall semester approaches, all universities are welcoming the peak of students returning to school. in order to meet the travel needs of guangzhou students for registration and return to school, didi organized free buses for the semester and launched the "every journey at the start of school" promotion from august 30 to september 1 to fully escort the guangzhou fall semester.
didi data shows that during the school season this year, taxi orders to major universities in guangzhou increased by 101.7% compared to normal days. in order to ease the traffic pressure during the students' return to school, didi, under the guidance of the competent authorities, organized a free shuttle bus for the school season, aiming to provide guangzhou students with a "one-stop" free pick-up service from transportation hubs to university campuses.
as a supplement to public transportation capacity, didi's free bus service during the school season provides students in guangzhou with a route starting from guangzhou south station and directly going to the university town in panyu district, guangzhou, striving to solve the problems of students carrying heavy luggage and long distances at the beginning of the school year.
in order to improve the back-to-school experience, didi also set up eye-catching guide signs and information booths in guangzhou south station and university town. staff members held "free ride" signs and patiently guided students to take the bus in an orderly manner and arrive at school smoothly. this is another innovative attempt made by didi to meet the students' back-to-school craze after serving large-scale concerts, sports events and other gathering scenes.
in addition to bus pick-up, didi has recently launched the "didi accompanies you every trip after the start of school" activity on the app to provide various travel benefits for students. from now until september 12, college students can receive free express tickets with a 3 yuan discount for every 10 yuan spent, express carpooling tickets with a 3 yuan discount for every 10 yuan spent, and qingju bicycle tickets with a 6 yuan discount for every 0.10 yuan spent.
in order to meet the diverse travel and life needs of college students in the long term, during this school season, didi once again upgraded the five major benefits of student certification, which not only covers a variety of travel discounts such as express, ride-sharing, carpooling, bicycles, subways, etc., but also provides college students with a wealth of cross-industry brand benefits through irregular brand cooperation, such as tao piao piao movie ticket package, ele.me takeaway student coupons, home inn reservation cards, etc., focusing on "all-inclusive" food, accommodation and transportation for college students. college students (including masters and doctors) only need to open the didi travel app, click "my" to enter the "student zone", and receive it after completing student certification.
text and photos by yang guang
