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it is already august. after the fierce competition in the first half of the year, the competition in the auto market may be more intense in the second half of the year, and the market involution will continue. as an early starter in this field, baic new energy has set a new monthly sales record after july. in august, its sales exceeded 13,000 units, which can be said to be continuously rising. this also shows that baic new energy has a good development momentum and is moving forward steadily.

the continued rise in sales has played an important role, and the company has maintained a strong momentum this year. in the past june and july, it achieved a "break 8" result. in august, its sales exceeded 10,000, ranking 6th among the new pure electric forces. as a brand that can cover the 100,000-300,000 yuan range, its products are also known for their high quality, and consumers' recognition of them is also increasing. of course, excellent products are naturally inseparable from the investment and support of baic group. as the no. 1 project of baic new energy, the development trend of polar fox is quite optimistic.

in order to cope with the current market's internal competition, polarfox has a very rich product matrix. in addition to the original alpha s, alpha t, and koala models, this year it has added alpha t5, alpha s5, koala s, etc., covering all segments from sedans to coupes, from suvs to mpvs. facts have also proved that as the product line becomes richer, consumers pay more and more attention to it. the newly launched models have also quickly won the favor of users. in terms of price and policy, in order to cope with the fierce competition in the current market, polarfox's products have also made corresponding adjustments, which undoubtedly further improved the cost-effectiveness of each product.

in addition, during the research and development stage, polar fox adopted the concept of "scenario-based car manufacturing", so that the vehicle is no longer a simple means of transportation, but can be integrated into life to achieve more scenario applications. according to the different positioning of the models, their respective characteristics are also clearer. for consumers, in addition to more segmented scenario applications, polar fox's models also perform outstandingly in terms of functionality, comfort, intelligence, safety, etc., and the driving texture is also very high-end. many users who choose polar fox products have switched from traditional luxury brands. they also pay more attention to quality and luxury. it also shows that in today's serious internal competition, polar fox is not only fighting a price war, but also ensuring outstanding product strength and luxury characteristics.

since polar fox is backed by baic group, it has great advantages in terms of technology reserves and r&d capital. baic new energy developed earlier in the domestic market, so it has a more thorough accumulation of data and user research. in addition, the cooperation with many top suppliers naturally also made polar fox's high quality and outstanding strength. for example, in terms of batteries, polar fox's entire series is equipped with batteries from catl, which can make consumers more worry-free and at ease in terms of both battery life performance and safety; as for models such as alpha t5 and alpha s5, polar fox also uses a full-domain 800v architecture to build, with better energy replenishment and power consumption performance, achieving the longest battery life performance of 660km and 708km in the same class, and even bringing the 800v architecture technology to the 160,000 level. as a product that focuses on home use, polar fox also uses a pure cabin with zero aldehyde and zero benzene, and has raised the standard to the healthy level of mother and baby level, which is rare in the same class. today's consumers, especially those in the new energy field, will pay more and more attention to the strength and technology of the product itself, rather than the simple brand value. based on the above, consumers have indeed seen the intrinsic value of arcfox products, so recognition will increase day by day.

back to project no. 1, baic group has raised the sustainable and healthy development of the polar fox brand to an unprecedented level. even at the beginning of the year, it proposed the positioning of "look at mercedes-benz for joint ventures and polar fox for independent brands." this also means that polar fox will gather the best resources, strongest manpower, and best technology of baic group, and its market competitiveness will continue to increase. the current positive trend of polar fox will surely make the group's decision more resolute.

in the future, in the new energy high-end field, baic new energy will have a "dual engine" strategy of jihu and xiangjie. as a luxury car brand jointly created by baic new energy and huawei, this brand also has more important strategic significance and is also a symbol of the in-depth cooperation between the two parties. at the same time, it carries the heavy responsibility of independently producing high-end luxury executive sedans to directly attack the heartland of bba. in terms of models, xiangjie s9 has been released and has attracted a lot of attention and heated discussions.

judging from the current sales volume, arcfox can be regarded as a pillar sub-brand of baic new energy, and has established a firm foothold in the mid-to-high-end new energy field. however, looking at the development of the group, if it wants to have a better development trend, it also needs the support of other helpers. undoubtedly, the multi-dimensional efforts of arcfox and enjoy are a good combination, which will help baic new energy to realize economies of scale faster and improve profitability, thereby investing more resources in the research and development and manufacturing of new technologies and new products. this will not only enable consumers to buy better quality products, but also ensure the company's sustainable development in a positive cycle.