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nowadays, not only is the entry-level car market fiercely competitive, but the high-end market has also become a "red ocean". especially those established luxury brands, they not only have to face traditional rivals, but also strong challenges from high-end models of independent brands. audi q7 has just completed a facelift. after the facelift, is it competitive enough to face new challenges? this issue of "quality car selection" will reveal the answer for you.

1. basic information and product highlights

the above manufacturer's suggested price only represents the price on august 8, 2024. if there is any change, please refer to the official website

the 2024 audi q7 was officially launched on july 22, 2024. the new car has a total of 4 models, equipped with 2.0t and 3.0t engines of different displacements, and a quattro full-time four-wheel drive system as standard.

the new audi q7 has a completely new exterior design. the front grille adopts an avant-garde single-frame design concept, and the interior details are decorated with exquisite honeycomb chrome decoration, giving it a more modern and fashionable visual effect. at the same time, the new car also has a black warrior version, which blackens all chrome decorative elements and matches the newly designed front surround to create a deep and dynamic atmosphere, like a dark knight ready to go. in addition, the new audi q7 also launched 3 new colors, namely sakir gold, istanbul red, and ascari blue.

the new audi q7 once again demonstrated its strength as a "lighting factory". the high-end models are equipped with a combination of high-definition matrix led low beam + laser high beam, which not only significantly improves the resolution, but also achieves unprecedented precision in lighting control. the maximum illumination distance can be extended to 600 meters, providing safety for night driving. the taillights innovatively use oled light sources and support four personalized light signatures, which not only improves recognition, but also shows unique taste in details. when the rear vehicle is detected to be within 2 meters, the taillights will automatically switch to warning lights to effectively remind the rear driver to pay attention, greatly reducing the risk of rear-end collision when driving at low speeds.

2. product competitiveness analysis

the above manufacturer's suggested price only represents the price on august 8, 2024. if there is any change, please refer to the official website

this time, we selected the 2024 mercedes-benz gle (hereinafter referred to as mercedes-benz gle) and the 2024 land rover discovery (hereinafter referred to as land rover discovery), which are both luxury brand mid-to-large suvs and imported as the 2024 audi q7 (hereinafter referred to as audi q7) for comparison. in terms of price range, the entry-level model of audi q7 has the lowest price, while the top-end model of mercedes-benz gle has the highest price. in terms of the number of models, audi q7 and land rover discovery both have 4 models, while mercedes-benz gle has 7 models. obviously, the latter has more choices.

in terms of design, all three models show the unique style of their respective brands. the sporty atmosphere of audi q7 is particularly prominent, especially the black warrior version, which fully demonstrates the performance atmosphere. mercedes-benz gle maintains its usual elegance and solemnity, which is in line with the positioning of a luxury brand. land rover discovery is known for its strong off-road style, which complements its excellent off-road performance.

specifically, when comparing the configuration table, it is not difficult to see that although the power parameters of the audi q7 are not the strongest, its official 0-100 acceleration performance is ahead of the other two models, which is in line with its road sports positioning. at the same time, the audi q7 also performs well in terms of comfort and convenience configuration. it is worth mentioning that audi's advantage in lighting configuration is still obvious, and it is worthy of the name of "lighting factory".

3. product quality & service trend analysis

as a facelifted model, will the 2024 audi q7 have the potential for quality problems? to this end, we will start with the failure problems of the audi q7 in the past year and make a preliminary prediction of the development trend of new car quality problems in the future through comparison of failure problems.

by screening the complaint data of audi q7 models in the past year, we can find that the fault problems are relatively scattered and there are no common problems. further analysis shows that the new audi q7 is a mid-term facelift model rather than an annual facelift model, which will optimize and deal with the problems of the old model. therefore, it can be temporarily assumed that the new car is unlikely to have the above problems. however, the actual situation will have to wait until it is put on the market for a period of time before a conclusion can be made.

with the continuous development of my country's automobile market, the level of brand pre-sales/after-sales service and the quality of the purchase experience have gradually become important factors affecting consumers' final purchase. therefore, based on the big data of chezhi.com, we will analyze the common service problems of brands or car series in the past year to provide consumers with a more objective reference for purchasing models.

from the perspective of service complaints, "selling problematic cars" has become a relatively common service issue complained by car owners. further analysis shows that this type of service problem all comes from audi q7, audi a6 (imported) and audi a8 models.

in terms of measuring the reputation of new car after-sales service, we will analyze the company's response to car owner complaints and make a relatively objective prediction of the new car's future after-sales service reputation. according to the data from the auto quality network, the audi (imported) brand has responded to all complaints from car owners in the past year, which shows that the manufacturer attaches great importance to the demands of car owners.

iv. after-sales service policy and network distribution

in terms of after-sales service policy, those who purchase the 2024 audi q7 can enjoy a three-year or 100,000-kilometer vehicle warranty (please consult your local dealer for details).

after purchasing a vehicle, it is inevitable that daily maintenance of the vehicle will be involved. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers buy the brand model. according to statistics from chezhi.com, audi (imported) brand currently has 652 dealer stores in china, covering 31 provinces, municipalities and autonomous regions, among which zhejiang, jiangsu and guangdong provinces have relatively more dealers.

summarize:

as a flagship suv of a "veteran" luxury brand, the new audi q7 has top-notch design, configuration and power as always. compared with its competitors from the same luxury brand, its more affordable price is its biggest "killer weapon". facing the new challenges brought by a number of new energy vehicles, although the cost-effectiveness advantage is no longer there, for consumers who buy at this price, the halo of the audi brand is still very attractive. after all, high-end suvs can represent the user's taste to a certain extent, and in this regard, audi still has a good foundation.