music variety show "our song" airs in vietnam
2024-09-01
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china youth daily client news (china youth daily/china youth network reporter shen jiequn) recently, the vietnamese version of dragon tv's "our song" premiered on vietnam national television vtv3 channel (variety channel).
this is the second international version of "our song" after it was broadcast on spanish national television. according to tv ratings data from market research company kantar media, the first episode of "our song: vietnam" ranked first in vtv3's ratings that week. the on-demand version on youtube received 1.1 million hits in two days.
vietnamese version of the poster for "our song". photo provided by the program team
"our song" is a cross-generational music competition program independently developed by dragon tv, with the highlights of "intergenerational inheritance" and "cooperative innovation" of musicians. since its launch in october 2019, "our song" has been broadcast for six seasons and launched an international version.
in 2020, "our song" was presented at the program trading market held in cannes, france through an online exhibition, and won the favor of counterparts in france, germany, spain, the united states, italy, portugal and other countries, and reached a preliminary cooperation intention. in september 2022, the first season of the spanish version of "our song" was broadcast on the spanish national television la 1 channel. la 1 channel quickly purchased the license for the second season and produced and broadcast it in august 2023.
stills from the vietnamese version of our song. photo provided by the program team
this year, the iformats team signed a licensing contract for the vietnamese version with a vietnamese production company and began recording at the end of june. diva thanh lam, one of vietnam's "four great divas," and another renowned female singer, thu minh, participated in the show as contestants.
source: china youth daily client
