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in 2023, competition in the global automobile market is becoming increasingly fierce, especially in the field of electric vehicles, where the phenomenon of internal circulation is becoming more and more serious. with tesla's frequent price cuts and fierce competition from traditional luxury brands, coupled with the strong rise of new car companies, the electric vehicle market is undergoing an unprecedented "reshuffle". in this fierce market game, zeekr 001 has quickly become an important force in the industry with its precise market positioning and continuous technological innovation.

1. zeekr’s speed amid intensified market competition

since launching its first model, the zeekr 001, in 2021, zeekr has quickly completed its product layout from the 200,000 yuan to the 800,000 yuan price range, covering multiple market segments. from the zeekr 001 to the zeekr 009, and then to the zeekr x and zeekr 007, zeekr has expanded its product matrix in just three years, becoming one of the car companies with the most complete product line among the current pure electric new forces. this speed not only demonstrates zeekr's market insight, but also reflects its high flexibility in responding to market changes.

as a mid-to-large pure electric hunting coupe, zeekr 001 has successfully caught up with or even surpassed tesla model 3 in sales, breaking tesla's monopoly in this market segment. especially at the end of february 2023, after the launch of the new generation of zeekr 001, the monthly delivery volume in the second quarter exceeded 10,000 units, ranking first in sales of pure electric models above 250,000 yuan and topped the sales list of all categories of luxury mid-to-large sedans. at the same time, zeekr 009, as a 700,000 yuan luxury pure electric mpv, sold out the full year's orders within just three months of its launch, further consolidating zeekr's leading position in the high-end market.

2. core technology innovation helps zeekr take the lead

the core reason why zeekr 001 can stand out in the fierce market competition is its continuous technological innovation. zeekr 001 is based on the world's first pure electric architecture sea vast architecture. since its release in april 2021, it has undergone four large-scale upgrades. each upgrade focuses on key technologies such as cockpit chips, intelligent driving experience, and 800v fast charging platform to optimize its technology level in the market.

in the latest 2025 zeekr 001, zeekr took the lead in introducing the second-generation bric battery, aios smart cockpit and haohan intelligent driving 2.0 system. the application of these new technologies not only improves the vehicle's endurance and intelligence level, but also brings users a more excellent car experience. at the same time, zeekr 007, as zeekr's important product in the 200,000 yuan market, refreshes the value standard of pure electric sedans in this price range through standard laser radar and dual orinx intelligent driving chips.

zeekr's technological innovation is not only reflected in the product updates and iterations, but also in its keen insight into and rapid response to market demand. for example, the zeekr 001 haohan intelligent driving edition was originally planned to be launched at the end of this year, but due to the strong demand for new technologies from users, zeekr chose to release it ahead of schedule. this high attention to user needs and rapid response has enabled zeekr to gain higher recognition and market share in the market.

3. market strategic positioning and competitive advantages

with the increasing penetration rate of the new energy market, the competition for intelligent electric vehicles has entered the second half ahead of schedule. zeekr has demonstrated strong market adaptability through rapid product iteration and technology upgrades. in this process, zeekr not only quickly launched new products, but also ensured its competitive advantage in the market through continuous technological innovation.

although this rapid iteration has attracted market attention and discussion, zeekr has always insisted on "doing the hard but right thing" to ensure that it always takes the initiative in market competition. this strategy not only helps zeekr gain a foothold in the fiercely competitive electric vehicle market, but also sets a benchmark for technological innovation in the industry.

according to third-party data, in the week from august 12 to 19, 2023, zeekr's new orders exceeded 4,200 units, successfully surpassing competitors such as xiaomi. this achievement fully demonstrates the market appeal and technical advantages of zeekr's products, and also lays a solid foundation for its future market performance.

4. globalization strategy and future prospects

with the success in the domestic market, zeekr is actively promoting its globalization strategy. against the backdrop of the rapid development of the global electric vehicle market, chinese brands are gradually gaining a foothold in the international market through technological innovation and product upgrades. as a representative of this trend, zeekr 001 has the potential to achieve greater breakthroughs in the global market with its strong technical strength and rich product matrix.

globalization is not only about expanding market share, but also about comprehensively improving the technology and brands of chinese auto companies around the world. through continuous technology output and market expansion, zeekr has not only consolidated its own market position, but also provided strong support for the rise of chinese new energy vehicle brands in the global market.

against the backdrop of intensified competition in the global electric vehicle market, zeekr has demonstrated strong market competitiveness and broad future prospects with its rapid product iteration and continuous technological innovation. with the advancement of its globalization strategy, zeekr will not only continue to maintain its leading position in the domestic market, but will also become an important force that cannot be ignored in the global electric vehicle market. in the future, zeekr's performance will be even more worth looking forward to.