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auto-first | liu tianming from chengdu

at the 2024 chengdu auto show, id. made its debut at the 27th chengdu international auto show, showing the world the unique charm of the golden volkswagen logo.

at this chengdu auto show, id. set up an independent booth for the first time and created an immersive "golden time realm". more than 20 suspended led screens overlapped and arranged, as if forming a pair of outstretched wings. the golden sand flowing on the screen was like an hourglass of time, conveying the category proposition of "turning time into gold", seamlessly integrating art and technology.

in addition to three new id. cars in different colors, the booth also has a brand display area, a parts display area, a lifestyle boutique display area, a coffee lounge area, etc., supplemented by a variety of creative interactive devices, to bring a full-scale immersive exhibition experience to the audience.

it is worth mentioning that the ai ​​smart partner (3d avatar) interactive device set up on site has become a popular check-in point. the audience only needs to take a photo of themselves facing the screen and select their favorite hairstyle, clothing, actions, etc. through the interactive device to generate their own unique 3d image.

as volkswagen's first smart electric coupe suv, id. fully integrates china's smart technology based on german car manufacturing technology, takes scenario-based experience as the core, and creates a full-journey smart travel experience for chinese users.

the ai ​​smart partner tailored for chinese users integrates 3d image customization, voice cloning, schedule assistant and iflytek ai large language model, providing users with full emotional value when traveling. not only that, id. yuzhong is also a good helper for users' smart travel throughout the journey, allowing users to enjoy smart driving all the way from departure, en route to arrival.

before setting off, the butler-level mobile phone car control function supports viewing vehicle health reports and previous daily driving behavior reports, allowing users to have a clear understanding of the vehicle condition and their own driving habits; one-click remote vehicle preparation, air conditioning setting, contactless unlocking and other functions make user travel more convenient.

on the way, the standard new iq. drive full-journey intelligent driving system, equipped with travel assist 3.0 (l2+) intelligent assisted driving, can help users cope with various complex travel scenarios, making driving easier and safer; the rich in-car content ecosystem, triple mobile phone ecosystem (carplay, carlife, hicar) wireless screen projection, exclusive audio-visual entertainment space, etc., make the journey more pleasant.

after arriving, the multi-scenario worry-free parking system allows users to be fearless of various parking problems. ipa smart parking allows users to calmly deal with parallel parking and vertical parking spaces; rpa remote control parking allows the car to enter and exit freely in narrow spaces; tpa memory parking supports fixed parking space memory routes and 50-meter self-learning parking; and the mobile phone online car search function can remember and display the parking location, making it easier to find the car.

of course, id. is not only smart, but also inherits the car-making experience that volkswagen is proud of. through innovations such as dynamic aesthetics, scene intelligence, smart driving control, and gold label quality, id. has created a new "gold standard" in china.

id. is not just a car, but a unique expression of a modern lifestyle full of innovation and immersive experience. it uses the unique and eye-catching gold volkswagen brand logo for the first time, and is tailored for chinese users who pursue lifestyle, focus on digital travel experience, and are keen to express themselves, and provides them with a full life cycle experience of "more than just a car".

in terms of sales channels, relying on the volkswagen brand's past successful experience and drawing innovative inspiration from the chinese market, volkswagen (anhui) digital sales service co., ltd. has established an independent brand direct sales (dtc) new retail system and built a hybrid sales model of direct sales plus agency.

by the end of 2024, id. yuzhong will open 4 directly-operated id. unyx experience centers across the country, and the retail network will cover more than 35 cities. by the end of 2025, it will cover more than 70 cities. in chengdu, id. yuzhong has opened a diversified sales network including id. unyx spaces, experience centers, and user centers to provide worry-free purchasing services for users in the west.

in terms of energy replenishment, id. also provides worry-free charging solutions for a variety of scenarios. in terms of public charging, id. has integrated more than 700,000 charging terminals across the country, including 12,800 exclusive charging terminals provided by cams covering more than 200 cities, which can provide exclusive services such as 45-minute charging parking space reservation, dc fast charging, plug-and-play charging and free parking. in terms of home charging, id. provides 7kw automotive-grade brand charging wall boxes, which can be installed in as fast as 3 days. currently in chengdu, id. has integrated more than 24,800 charging terminals (including 650 exclusive charging terminals), allowing users to set off with full charge anytime, anywhere.