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netcom interview on august 30, at the 2024 chengdu international auto show, the jiangling avenue mountain edition was launched. this new car, tailored for extreme road conditions such as mountains and plateaus, not only demonstrates its excellent off-road performance and passing ability, but also has a comprehensive upgrade in appearance design, leading a new trend in the pickup truck market.

when communicating with netcom news, mr. huang yong, general manager of the communication management center of jiangling motors sales co., ltd., emphasized the versatility and customization potential of pickup trucks. he pointed out that pickup trucks are not only commercial vehicles, but also a platform that can carry customers' diverse needs and lifestyles. one of the future development directions of pickup trucks is to meet personalized customization needs and achieve personalized satisfaction of customers in outdoor, business and personal interests through modular design.

in the one-hour interview, huang yong analyzed the positioning, challenges, opportunities and future development direction of dadao automobile in the current market. dadao automobile has achieved remarkable results in the market with its high cost performance, high performance and unique market strategy, but it also faces many challenges. the interview comprehensively discussed dadao automobile from multiple dimensions such as market analysis, product positioning, customer feedback, technological innovation, industry trends and future prospects.

positioning and strategy, market voice ranked first for six consecutive months

focusing on the mid-to-high-end market, dadao pickup trucks are more outstanding in performance and their prices are slightly higher than those of competing products, which has established a high-end and professional brand image in the minds of customers. dadao automobile has performed well in both market voice and customer choice. in the past six months, dadao automobile ranked first in market voice. jiangling pickup trucks' sales have steadily increased from january to july this year, with cumulative sales reaching 28,372 units and a market share of 17.2%, ranking second in the industry. among them, jiangling dadao has repeatedly ranked first in the industry in the mid-to-high-end market segment.

since its launch, jiangling avenue has been widely praised by customers and the market. on vertical media platforms, jiangling avenue has been ranked first in the pickup truck field for many times and has become one of the top three choices for users of all mainstream brands. since jiangling avenue was launched in the second half of 2023, market share data showed that jiangling pickup trucks ranked first in 36 cities from june to december. these achievements fully demonstrate the influence and competitiveness of avenue automobile in the market.

at the same time, at the chengdu auto show, the dadao mountain edition, which was born for rugged terrain, was officially launched, and the mountain sailing edition, which is limited to 300 units, was also released at the same time, with an official guide price of 133,800-147,800 yuan. with its deep integration of user orientation and scenario-based thinking, it will bring users a more unique and professional travel experience. in addition, the 2024 all-rounder also debuted with upgraded quality and unchanged price, demonstrating the brand's deep insight into user needs and its unremitting pursuit of category innovation.

to ensure that every user who chooses jiangling avenue can enjoy a worry-free, high-quality pickup truck life, the jiangling avenue mountain edition also brings comprehensive discounts of up to 17,000 yuan, including 10,000 yuan additional trade-in, 2 years of interest-free finance, as well as six major owner benefits including lifetime engine warranty, lifetime gearbox warranty, and four free door-to-door pick-up or delivery services within the first year of purchase. users who pre-order the avenue mountain sailing edition can also receive the same customized clothing and limited honorary certificates as the national team, giving users the exclusive sense of honor of olympic athletes.

differentiated competition makes the niche pickup truck market popular

faced with numerous pickup truck models on the market, dadao pickup is committed to standing out through differentiated competition. the team believes that although the pickup truck market is small, it also has huge potential. in order to further expand its market share, dadao pickup needs a phenomenal product that can detonate the market and attract the attention and purchase of non-pickup truck users.

in this regard, dadao pickup is actively exploring new product directions. for example, using the foundation of a pickup truck to create a model with the driving experience of a passenger car to meet the needs of consumers who need both the practicality of a pickup truck and the driving comfort. in addition, dadao pickup is also considering how to better meet the personalized needs of users and provide users with more abundant choices and customized services through modular design.

the mountain version is specially launched at this auto show. it is a model tailored for complex mountain road conditions, taking into account more precise user needs and segmented vehicle usage scenarios. as a new masterpiece of jiangling avenue, the mountain version is equipped with a number of high-performance configurations to ensure that the vehicle can also show excellent controllability and stability on rugged mountain roads, allowing drivers to enjoy the fun of driving while safely going through every challenge.

forward-looking vision, turning pickup trucks into customized cars

when talking about the future outlook, huang yong proposed a forward-looking idea - to turn pickup trucks into customized cars. this idea is based on the unique advantages of pickup trucks in terms of space and carrying capacity, as well as the growing demand for personalization and customization from users. through modular and intelligent design methods, dadao pickup can meet the diverse needs of different users and provide users with a customized model that is exclusive to them.

compared with other vehicles, pickup trucks are naturally tough and tolerant. they can be used in almost all scenarios, such as urban, outdoor, commercial and home use. whether used as a tool or a big toy, pickup trucks can serve the owner and his family well. it can be said that they can level the uneven roads in the world and be willing to serve as a workhorse.

in the journey of pickup trucks, jiangling avenue is constantly breaking through itself and challenging its limits with its unremitting enterprising spirit and outstanding innovation ability, and satisfying people's infinite yearning for career success and a better life with its increasingly advanced technical strength and excellent quality.

in conclusion:

as a leader in the market, dadao pickup is moving forward with its unique positioning and strategy. facing user feedback and market changes, the dadao pickup team has always maintained keen insight and innovative spirit. in the future, dadao pickup will continue to uphold the concept of "tailoring exclusive vehicles for customers", constantly explore and innovate, and bring users better products and services. by keeping up with industry development trends, deeply understanding consumer needs, and strengthening brand building, dadao automobile is expected to continue to maintain a strong development momentum in the future market and achieve more brilliant achievements.

(photo/text: leng bowen, netcom)