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in gatherings with friends and family or business banquets, there are some wines that are called "specially supplied wines" or "exclusively supplied wines". they look very high-end and like well-known brands. however, these so-called "specially supplied wines" actually deceive and mislead consumers and are all fake wines.

according to police investigation, these low-priced wines, which cost 10 yuan per bottle, were filled into fake "moutai" bottles and disguised as so-called "specially supplied wines" that did not exist at all.

▲source: cctv.com

buy “commemorative moutai” for 99 yuan?

the so-called commemorative "special supply wine" produced by a well-known winery was sold in a live broadcast room. not only was the packaging gorgeous, but the price was also "beautiful", with the lowest price per bottle being only 99 yuan, and the most expensive being less than 300 yuan. the passionate voices and popularity in the live broadcast room made many people excited. but after buying it, mr. zhang from weifang, shandong, found that the taste of the wine was not right, so he called the police.

▲source: cctv.com

li wei, a police officer from the food, drug and environmental protection investigation team of the hanting branch of the weifang public security bureau in shandong province, said: "we launched an external investigation and invited liquor technicians to identify the liquor. we found that the liquor 'specially supplied' sold in the live broadcast room were all counterfeit and inferior products."

the police investigation found that this live broadcast room had been selling liquor on a certain e-commerce platform since october 2023. in just a few months, sales reached more than 4 million yuan, most of which were counterfeit liquor of a certain well-known brand.

the suspect li said: "around november 2023, a merchant contacted us and said that they could provide us with some series of wines from the (so-called) moutai group, including 'moutai 2008 olympic festival', 'moutai 2010 world expo commemoration' and so on. because its profit is relatively high, the profit of a bottle of wine can be tens of yuan or even 200 yuan, so we started to sell it on the live broadcast platform."

the so-called famous brand liquor, low price, special supply, commemorative edition and limited sales, these claims have attracted many buyers.

li wei introduced: "most (buyers) are middle-aged people. some of them buy some 'specially supplied liquor' for business banquets to save face. it is not sold on the market. another part of consumers do not know the difference between the real and the fake. they buy fake liquor for the sake of cheap price."

each bottle costs only about 10 yuan

what exactly is in these luxuriously packaged bottles of fake brand-name liquor? the police found the suppliers of these so-called "specially supplied moutai liquors" sold in the live broadcast room - two production bases in renhuai, guizhou.

li wei introduced: "through interrogation of the suspects, we learned that the cost price of each bottle of these liquors is about 10 yuan, and the production dens resell them to online live broadcast rooms at 3 to 4 times the price. the live broadcast rooms sell these liquors to consumers, and they are all shipped from renhuai, guizhou. shipping from renhuai makes consumers believe that these liquors are produced in renhuai, just like moutai, which is even more confusing."

▲source: cctv.com

low-priced wine that costs 10 yuan per bottle is filled into fake "moutai" bottles and dressed in the coat of so-called "specially supplied wine" that does not exist at all, and it is transformed into "high-end wine". it is given the names of "special wine for state guests", "wine for diplomatic envoys", "guizhou feimao", etc., and is sold openly in the live broadcast room at a price of hundreds of yuan per bottle.

without the qualification to sell, you just gamble whether you can cheat the platform monitoring

according to the live broadcasting regulations of each live broadcasting platform, in order to sell a certain brand of goods, it is also necessary to obtain authorization from the brand. in the live broadcast room, the anchors claimed that they had the agency and sales rights for this wine, but the suspect li admitted that he did not have the qualifications to sell moutai series wines. "because we initially sold some regular niche brands of liquor, we have the qualifications for these niche brands of liquor and can sell them through live broadcasting.

later, when selling counterfeit moutai series of liquors, there was a certain probability because the platform's supervision was relatively lax.

if it is detected, it may indicate a violation at first, and if it is detected again, there may be a penalty of interrupting the live broadcast, but whether it can be detected or not is a matter of probability. "

in this way, these live-streaming sellers are selling dog meat under the guise of selling mutton, and they registered as selling niche brand liquor, but they sold fake so-called "specially supplied" and "exclusively supplied" moutai liquor during the live broadcast, in order to exploit loopholes and make sales.

illegal purchase of citizen information for “precision marketing”

some production and sales groups that specialize in so-called "specially supplied liquor" have begun to upgrade their marketing methods, changing their previous "wide-net" sales approach to the so-called "precision marketing."

the suspect, hu, who stole citizen information, said: "he asked me if i had any specific customers who had bought liquor, and i said no. he asked me to find some for him, and if there were any, he would take them all."

hu said: "the information of customers who buy liquor on the e-commerce platform includes their name, phone number, address and details of the liquor. i took 150,000 pieces of information in three batches and lowered the price to 1.5 cents per piece, making 5 cents. after the chinese new year, he came to me again to get 250,000 pieces of information, which i took in batches."

▲source: cctv.com

at the price of 1.5 cents per bottle, the fake liquor production and sales gang successively purchased more than 400,000 pieces of personal information of citizens who had purchased liquor in order to achieve the purpose of so-called "precision marketing." the job of the sales staff was to call 100 potential customers every day according to the phone numbers on the list based on the illegally purchased personal information of the relevant citizens and using fixed words.

the jiangsu provincial consumer protection committee recently issued a reminder that consumers should be rational when purchasing alcoholic beverages, and should not be influenced by bad consumption concepts such as "comparison and following the crowd", and should establish a consumption concept that is realistic and rational. avoid purchasing alcoholic beverages with similar labels such as "special supply", "exclusive supply", and "internal supply". consumers must purchase alcoholic beverages from legal and formal sales channels, and choose to purchase from legally qualified liquor production and processing manufacturers and liquor sales outlets; carefully check whether the label content such as product name, production date, shelf life, raw materials, and manufacturer is complete. if the label content is incomplete or unclear, please do not purchase it.

the special action of clearing the source of "specially supplied wine" has been launched

according to reports, in 2013, the general administration of the state council and five other departments jointly issued the "notice on strictly prohibiting the central and state organs from using labels such as "special supply" and "exclusive supply"," which strictly prohibited the central and state organs and their affiliated administrative and public institutions from using, or independently or authorizing the production and sale of items with labels such as "special supply" and "exclusive supply", and officially banned products with the "special supply" and "exclusive supply" labels.

on may 7 this year, the state administration for market regulation announced that the "notice of the state administration for market regulation on strictly prohibiting the production and sale of "specially supply liquor" (draft for comments)" was open to the public for comments. the draft for comments requires that it is strictly prohibited to produce and sell alcoholic products with similar labels such as "specially supplied", "exclusively supplied", "internal supply" for party and government agencies and the military; it is strictly prohibited to promote alcoholic products under the name of "specially supplied", "exclusively supplied", "internal supply" for party and government agencies and the military, and to carry out false or misleading commercial propaganda.

in addition, in order to maintain market operating order and protect the legitimate rights and interests of consumers, the national market supervision system has recently launched a special operation to clear the source of "specially supplied wine" and crack down on illegal production and sale of "specially supplied wine".