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at 8 pm on august 29, jd books' "super category day" officially kicked off. during the event, li guoqing, founder of dangdang.com and chairman of zaowan dushu, came to jd books' live broadcast room as a writer for the first time, personally promoting his new book, and also shared his successes and failures as a serial entrepreneur, as well as his thoughts on the book industry and live broadcasting.

during the live broadcast, jd books also gave readers and netizens many gifts such as li guoqing's autographed books, jd reading vip annual cards, collectible bracelets, bluetooth speakers, etc. in addition, as the mid-autumn festival is approaching, li guoqing and jd procurement and sales also brought consumers jd's original multi-brand, multi-school, multi-flavor "full moon reunion" mooncake gift box and a box of 15 flavors of mooncakes and peripheral items such as refrigerator magnets and bookmarks. "good luck collection box" mooncakes.

the "grudges" between li guoqing, dangdang.com and jd.com are well known. in the book "dare to take charge", li guoqing not only reviewed the ups and downs of his decades of entrepreneurial career, as well as his unique insights on business decision-making, corporate management and entrepreneurship, but also disclosed the competition story between dangdang and jd.com. when asked by the host about his views on jd.com books, li guoqing highly praised jd.com's self-built logistics to improve consumer experience, the richness and professionalism of jd.com's book products, and the self-operated + pop industry ecosystem it has established.

it is interesting to note that although he is the founder of dangdang.com, the book "dangdang" cannot be searched on dangdang.com. in sharp contrast, in july this year, the electronic version of "dangdang" was exclusively launched on jd.com through the "new book one step ahead plan", and the book "dangdang" has become one of the popular business books on jd.com's bestseller list. li guoqing went to the jd.com live broadcast room to endorse his new book before the jd.com super category day, which shows how much he values ​​jd.com's book channels, traffic and influence.

from dangdang.com’s official entry into jd.com last year to li guoqing’s live streaming of books on jd.com today, it is not difficult to see the status and influence of jd.com books in the industry. in the eyes of jd.com books, with the continuous segmentation of the book market, the relationship between major book merchants and enterprises is not a simple zero-sum competition, but they can find common development points.

in fact, jd books is not just an online sales platform. through diversified methods such as the "one step ahead" new book launch plan and the "black iron sword plan", jd books not only brings more new and good books to readers, but also efficiently integrates resources from authors, publishers, brand merchants, and other parties, successfully building an ecological closed loop. specifically, authors can reach readers more accurately and efficiently through jd, publishers and merchants have more efficient sales and promotion channels, and readers enjoy richer book resources and high-quality service experience.

with the development of the book market, jd books continues to bring readers a "fast, good and economical" consumption experience by focusing on "good books and good prices". at the same time, jd books has also built a panoramic reading ecosystem based on the supply chain, covering books, education, entertainment, ip operations, knowledge services and other fields, continuously releasing multiple values ​​for publishing institutions, partners and the industry, allowing the industry to see more possibilities for the "cake" of the book market to grow bigger and stronger together.