2024 digital empowerment supply chain collaboration event was held, and the "chengdu selection, sichuan and chongqing good products" e-commerce brand product library was released
2024-08-31
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dengying beef, spicy rabbit head, bobo chicken, which one is your favorite? handmade women's shoes, national style clothing, new chinese style, which one is your favorite? rainbow couple, coke & xiaofan, mizijun, who do you want to bring goods? on august 29, 2024, chengdu city, chongqing city, deyang city, leshan city, meishan city, and ziyang city jointly held the 2024 digital agriculture digital empowerment supply chain collaboration event.
this event integrates high-quality products from sichuan and chongqing, releases the e-commerce brand product library of "chengdu selection, sichuan and chongqing good products", and carries out special live broadcasts by anchors and experts to sell goods, providing e-commerce platforms, mcn agencies, supply chain companies, etc. with accurate product selection and channel docking platforms, and exploring the establishment of a full-link, diversified industrial ecological one-stop long-term docking mechanism of "platform + brand + channel + service".
the "chengdu selection, sichuan and chongqing good products" e-commerce brand product library brings together a wide range of products from sichuan and chongqing, including food, 3c digital products, fresh fruits, home furnishings, and footwear. it will continue to be updated and expanded in the future to better meet the product selection needs of e-commerce platforms, anchors, and other celebrities. through feedback from sales channels, merchants are encouraged to continuously innovate products and improve product strength, so as to achieve the goal of expanding sales channels and increasing sales.
at the event, there were a wide variety of fresh food, food and beverages, clothing, shoes and hats, and other products. the heads of each booth made targeted recommendations to major e-commerce platforms and supply chain companies, live broadcast e-commerce anchors, and social e-commerce group leaders. jie lei, the operator of sichuan zhicheng agricultural technology co., ltd., brought kiwis from pujiang. "i hope more anchors and group leaders will see our products and expose them more on e-commerce platforms. we have already established contacts with many anchors and platforms, and may carry out more cooperation in the future."
local anchors and team representatives such as keke & xiaofan, judge, rainbow couple, mizijun, and uncle ou’s kitchen came to the scene to select products. “as a sichuanese, i feel very close to the brands from my hometown, and we hope to promote them,” said sun de’an, the business manager of rainbow couple.
at the same time, representatives of e-commerce companies such as taobao factory, douyin, kuaishou, pupu, hema fresh, jd.com, meituan, duoduo maicai, dewu, temu, and xiaohongshu have communicated with merchants about their cooperation intentions. "we came here this time in the hope of attracting more merchants to join the platform with high-quality products and grow together with the platform," said hu jiacheng, head of the fruit and vegetable industry of xiaohongshu e-commerce.
a relevant person in charge from the chengdu municipal bureau of commerce introduced that a total of three events will be held in this series of digital agricultural development activities. the next one will focus on building a new e-commerce development model based on the advantages of production areas, and organize representatives from leading e-commerce platforms, professional service providers and other companies to visit pujiang county to gain an in-depth understanding of pujiang's situation in extending and supplementing industrial chains, cultivating brand enterprises, and the coordinated development of e-commerce and collective economy. it will explore new paths for digital empowerment of local agricultural products to develop in scale, standardization, clustering and branding, promote the two-way empowerment development of "platform + industry", and cultivate new quality productivity for agricultural and rural development.
red star news reporter peng jing
edited by chen yixi
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