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on august 30, byd dynasty's new ip "xia" was officially released at the chengdu auto show. its eponymous model, dynasty's first mid-to-large flagship mpv xia, made its global debut! the new car is built on byd's new generation plug-in hybrid vehicle platform, adopts the gorgeous dragon face design language, and has six core values ​​of technology, platform, safety, design, space, and intelligence. it is expected to be priced from 300,000 yuan and will be officially launched this year and sold globally! it provides users with a new luxury mpv choice in the mid-to-high-end market.

why huaxia? the story of the name "xia"

as the first dynasty of the chinese nation, the xia dynasty laid the foundation for the entire chinese civilization. the name "xia" best represents the positioning and pioneering significance of the dynasty flagship mpv.

at the same time, the long-standing chinese civilization is a treasure of human culture, embodying the wisdom of the chinese people. the name "xia" best reflects the strong technical strength of dynasty's new flagship mpv.

"china has great etiquette, so it is called xia, and has beautiful clothing, so it is called hua." xia implies elegance and luxury, giving the new mpv the connotation of oriental aesthetics.

xia, as its name implies, means innovation, strength, elegance and confidence! dynasty's first large-sized flagship mpv is named after xia and sold globally. it will use cars as a carrier of culture, allowing the beauty of the east to bloom around the world and making chinese people proud to drive chinese cars!

six core values ​​lead the new trend of medium and large luxury mpvs

as dynasty's first mid-to-large flagship mpv, xia has six core values: technology, platform, safety, design, space, and intelligence. it will lead the new trend of mid-to-large luxury mpvs with its all-dimensional product strength.

built on byd's new generation plug-in hybrid vehicle platform, xia adopts a plug-in hybrid exclusive body structure and is equipped with yunnian-c intelligent damping body control system, which greatly improves the upper limit of chassis comfort, leading the comprehensive evolution of medium and large mpvs towards larger, more flexible, more comfortable and safer directions.

at the same time, as dynasty's first medium and large mpv with fifth-generation dm technology, xia has outstanding energy efficiency, bringing users ultra-low energy consumption and acceleration performance far exceeding its peers.

safety is the greatest luxury. xia is built based on the latest version of c-ncap five-star safety standard, which is one of the most stringent standards in the automotive industry. from passive safety, active safety to three-electric safety, it protects the safety of millions of family cars with comprehensive and strict standards.

adhering to the new positioning of dynasty as "mainstream, quality, and new national trend", xia's exterior design draws inspiration from china's excellent traditional culture, integrates the meaning of mountains and rivers into the dragon's face aesthetics, and has simple and magnificent body lines and body colors with chinese artistic conception. at the same time, the super symbol dragon's face aesthetics and chinese tail lights of dynasty models have also been innovated. xia adopts a gorgeous dragon's face design, showing the magnificent, majestic and elegant oriental beauty of dynasty's flagship mpv.

in terms of space, the length, width and height of xia are 5145*1970*1805mm respectively, and the wheelbase is as long as 3045mm. it has a spacious and luxurious interior space, bringing users a luxurious and quiet riding experience like a first-class cabin.

in terms of intelligence, xia is equipped with dipilot intelligent driving assistance system, which helps users easily control the super-large body, making travel more convenient and safer. xia also has dilink 150 intelligent cockpit, equipped with high-performance chips, leading the intelligent experience in the same class, making travel smarter and more fun.

the new ip "xia" logo is created by all people and the collection will be launched soon

today, the most fashionable designs are in china. byd will invite users and netizens to co-create the logo of its new ip "xia". in the near future, byd dynasty will open a call for submissions from the whole society.

a century of change, china leads the way! byd dynasty's first flagship mpv is named after summer, suitable for both home and business, and enters the medium and large mpv market. with six core values, it will bring users a subversive new travel experience and reshape the value benchmark of 300,000-class luxury mpvs! the new car will be officially launched this year, so stay tuned!