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according to fast technology on august 31, xianyu’s homepage has been revamped recently. the entrance to the top of the new homepage has been greatly simplified, and information flow recommendations occupy a larger proportion.

at the same time, there are also multiple interest channels such as "2d", "playing with mobile phones", and "playing with cars", among which 2d, door-to-door recycling, and sideline business are at the top.this may be related to xianyu's strategy of focusing on interest-based scenario transactions, offline business and skill exploration in recent times.

it is understood that in the past year, xianyu’s two-dimensional related orders exceeded 100%. as a category with strong growth, this will be the group of people and direction that xianyu will focus on in the future.

in july this year, ji shan, president of xianyu, said at a media communication meeting that the current positioning of xianyu platform has undergone a very big change. it has grown from a platform for trading idle items in the past decade to a lifestyle community that carries the hobbies and fun of young people.

the way consumers use xianyu has changed, and the platform must also adapt to consumer needs and keep pace with user development.

in addition to the more simple entrance position, almost the entire homepage is given to information flow recommendations. after the revision, the product recommendations on the homepage have become more crowd-oriented and personalized. for example, a user who frequently searches and browses the two-dimensional world can directly see the two-dimensional tab when he enters the homepage. when he enters this tab, there are circles, interactions, content, and products.

in the future, the xianyu homepage of different users will likely be different for each one.

in addition, the local page has also been enhanced, and the local surrounding food, drink, entertainment, daily consumption and other service scenarios have also been finely differentiated.there is a more efficient information portal for the needs of strong regions and living circles such as used cars, house rentals, free deliveries in the same city, idle groups, and local photo shoots.

according to past data, there is a natural demand for many life services in the same city on xianyu, and the search and transaction data for used cars and used houses are also increasing year by year. therefore, making the same city a separate tab can better serve users.

public data shows that the number of xianyu users has exceeded 500 million, and the average daily transaction volume has exceeded 1 billion. in april 2024, the monthly active users of xianyu reached 162 million, a year-on-year increase of 19.1%. young people have the most prominent preference for xianyu. this revision is also based on the consumption scenarios and consumption preferences of young users. adaptive adjustments have been made.