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it home reported on august 31 that technology media testingcatalog reported yesterday (august 30) that ai search website perplexity is testing a new internal payment system pplx. product cards will be displayed in the discover information flow, providing a summary of the product and a "buy through pplx" option.

it home attaches the relevant screenshots as follows. you can see that these product cards contain detailed information such as product reviews and tips. users can easily select the quantity and check out through a button that redirects to a third-party payment provider. normally, it only takes two clicks to complete the purchase.

this method is closer to affiliate marketing, and perplexity can earn commissions by guiding users to purchase products. when users click this new button for the first time, they are prompted to fill in relevant payment information, which will be bound to their personal account. subsequent user clicks will not jump to leave the page, and only two clicks are needed to complete the purchase.

perplexity was founded in august 2022 and received investment from openai, meta's internal ai director, and others. it did not develop its own large language model, but chose to make some fine-tuning on the interfaces of large language models such as gpt-3.5, aiming to use ai technology to create an ad-free "google search."

in an interview with the media in march this year, huang renxun said: "i usually use perplexity and use it almost every day."