co-creating value and enabling growth: huawei and developers join hands to open a new era of hongmeng ecosystem business
2024-08-31
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on august 28, in hulunbuir, inner mongolia, huawei successfully held the "co-creating value and empowering growth" entertainment, information, and education industry salon, gathering nearly 60 developers from various industries to share and discuss how to enhance industry growth and build advanced product and service capabilities.
the "co-create value, empower growth" industry salon series is hosted by huawei appgallery and co-organized by push user growth service and whale hong kinetic energy. it aims to build a communication platform with developers from various industries, provide partners with solutions and reference experience to achieve user growth, and build full life cycle services for applications under the harmonyos ecosystem.
(pictured is wang shihui, director of appgallery business department of huawei terminal cloud application ecosystem bu, delivering an opening speech)
hongmeng is taking off, huawei appgallery is committed to building developer services covering the entire life cycle
as harmonyos next is about to be officially commercialized in the fourth quarter of this year, the hongmeng ecosystem is booming at an unprecedented speed. as the official entrance to the hongmeng application ecosystem, huawei appgallery is making every effort to create high-quality full-life cycle services for developers.
what is a high-quality full-life cycle service? at the salon, the product director of huawei app market gave an answer. high-quality developer services need to meet three elements: making distribution more efficient and reliable, making user connections more accurate, and reducing transaction costs.
huawei appgallery provides support throughout the entire process from publishing and distribution to business development. for example, it provides forward testing services in the development phase, integrating the testing capabilities of the products on the shelves into earlier business links, so as to discover and solve problems earlier. in the testing phase, the testing service supports the functional testing and verification of the application in a small range. the testing population is set by the developer to ensure that the testing scope is controllable. in addition, huawei appgallery has newly built an application extension panel service, which allows developers to extend high-quality vertical functions to other applications, and at the same time, they can conveniently use high-quality vertical services by accessing the extension panel.
in terms of improving user experience and efficiency, huawei appgallery will also bring a magazine-like interactive experience, with user-friendly testing by the editorial team, and illustrated videos of gameplay guides. through the design and combination of cards, users can better discover and explore applications like browsing magazines, and developers can also tap into new traffic value. this is not only a technological innovation, but also a profound change in the business model, and it also allows appgallery to return to its original meaning, that is, not just a store, but also a gallery.
customize user growth solutions for industry developers to unleash industry growth potential
in this salon, huawei app market, push user growth service, and jinghong kinetic energy provide developers with customized industry solutions for the three major industries of audio-visual entertainment, news information, and education. these solutions help developers achieve high-quality user growth from precise market analysis to efficient resource allocation. for example, in the current audio-visual entertainment industry, the large number of old applications, large overlap of application installations, and low user loyalty have become prominent features. with the diversification of content consumption habits, users often install multiple applications at the same time to find content that suits their tastes. the industry trend points to solutions that focus on how to optimize content distribution strategies, use content to improve user loyalty, and enhance the differentiated competitiveness of the platform.
huawei app market helps content break through the circle from three dimensions: traffic generation, conversion, and seeding. first, it focuses on high-net-worth users, and uses industry-specific tags, data co-construction, and rta to identify potential subscribers; second, it uses algorithms to anchor high-paying users; finally, through innovative material placement, combined with strong exposure of celebrity ip, drama posters, content trailers, and other content, it provides a full-scene immersive experience to achieve user mind-traction.
push user growth service provides api precision delivery, ip background image customization and other magic weapons. api precision delivery can be designed more finely. for example, for a certain popular drama episode 3 (the first 2 episodes are free), it can be pushed to the people who have finished the first 2 episodes but have not paid, pushing the right content to the right people; as the old saying goes, "clothes make the man, gold makes the buddha", ip background image and icon customization services can be integrated into popular tv dramas, variety shows and other content, showing thousands of different faces to thousands of people, making message push no longer monotonous and integrating brand and effect.
in addition, jinghong kinetic energy matches xiaoyi scene cards, customized content lists, browser live broadcasts and other resources to release the scene-based marketing value of audio and video entertainment and significantly improve the paid conversion rate.
experienced developers share their cooperation experience and witness the power of growth
at the event, qimao free novels and bilibili, as special guests, shared their cooperation history with huawei and their project experience in achieving growth under the hongmeng ecosystem.
qimao free novels stated that it officially released the core version of the hongmeng native application in june this year, becoming the first application in the hongmeng ecological novel field to complete the core functional version; through the full-field marketing resonance strategy with huawei, it will work in the directions of algorithm resonance, reflux resonance, brand resonance, and ecological resonance to enhance the potential for volume acquisition, and work together under the hongmeng ecosystem to "let people have wonderful fantasies."
bilibili emphasized, "boldly break the circle for incremental growth and intensively cultivate existing stock." it has in-depth cooperation with jinghong kinetic energy, actively tried new product functions, and cooperated with cost guarantees within the launch cycle to make testing worry-free; at peak traffic nodes, it used impulse incentive policies to increase marketing volume. it looks forward to working with harmonyos next in the future to explore content ecosystem construction and data cooperation to achieve sustainable and high-quality growth.
"co-creating value and enabling growth" is the main theme of building the hongmeng application ecosystem
"together we go a long way", in the rapidly changing internet industry, win-win cooperation is the main theme of future development. as the core bridge of the hongmeng application ecosystem, huawei appgallery not only connects developers and users, but also realizes deep sharing and optimized allocation of resources through its full life cycle developer services, reduces developer operating costs, and reduces market risks. this cooperation model encourages developers to devote more energy to the innovation and upgrading of products and services, and multiple parties work together to create a broader stage and "create value together."
in the audio-visual entertainment industry, we fully unleash the influence of ip through the "two-way rush" of high-quality content and refined operations; in the news and information industry, we focus on brand layout and market promotion in the hot season, use event marketing and optimize user experience to expand brand influence and increase user mind share; in the education industry, we use the three-dimensional user portrait analysis of "learning until old age" and dynamic intelligent tracking to fully cover the audience with big data capabilities. tailor-made industry solutions continue to break through the boundaries of the industry and "empower growth."
huawei takes "co-creating value and enabling growth" as an action guide to jointly promote industry changes and promote ecological prosperity with developers from various industries. in the process of building the hongmeng ecosystem, huawei actively listens to the voices of developers, deeply understands the needs of the industry, and jointly creates an open, win-win, and sustainable ecological environment through continuous service optimization and deepening cooperation.
