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on august 30, ford motor company held a press conference on "outdoor lifestyle" at the chengdu auto show with the theme of "ford is the way to go outdoors", continuing to strengthen the brand's century-old outdoor genes and all-round product lineup, as well as the all-round outdoor ecological experience, allowing car owners to be "big players" in the outdoors with peace of mind and "go wild" to feel relaxed.

ford held a relaxing outdoor lifestyle exhibition at this year's chengdu auto show

in recent years, as outdoor sports have become increasingly popular in china, cycling, camping, mountaineering, skiing, and lure fishing have attracted more and more enthusiasts, and self-driving travel has become an important way for people to enjoy outdoor life. "meeting the growing demand for outdoor travel lifestyles among chinese consumers has become a compulsory course for many automakers," said shengbo wu, president and ceo of ford china. "ford has a natural advantage in this regard. it can even be said that when it comes to outdoor lifestyles with self-driving experiences, ford is a brand that cannot be avoided."

ford brings all its models to chengdu auto show

as one of the earliest promoters of the outdoor self-driving camping lifestyle, as early as the 1920s, when ford motor company was first established, founder henry ford would often invite inventor thomas edison, tire magnate javier firestone, writer john burroughs and other celebrity friends to engage in self-driving camping life in nature for dozens of days. as an important promoter of the popularization of automobiles and "the man who put wheels on the world", henry ford personally provided this star camping team with new models such as "rv" and "dining car" as a "mechanic" and "equipment provider". this also directly promoted the development of outdoor camping models in later generations.

with the development of the times, this kind of outdoor lifestyle that is far away from the hustle and bustle and relaxed and comfortable has become more and more popular. it has not only greatly influenced american society, but also made more and more people around the world drive to experience the fun of the outdoors. ford's series of suvs and pickup trucks have also continued to develop and gradually become a symbol of outdoor lifestyle, establishing a strong brand influence around the world. models represented by ford explorer, ford mustang, and ford ranger are widely praised by chinese consumers and have gradually established a good reputation in the outdoor life circle.

at the chengdu auto show, ford's entire range of models were on display, presenting a rich, full-scenario outdoor lifestyle to audiences and consumers.

the all-new ford explorer is completely revamped

the all-new ford explorer, which debuted for the first time, inherits the family's longitudinal rear-wheel drive luxury suv platform. the entire series is upgraded with a 2.3t ecoboost® engine and an optimized 10at gearbox, achieving the strongest torque in its class. the power output is significantly improved compared to the previous generation, while the shifting smoothness and fuel economy are better. the fuel tank of the entire series has been increased to 81 liters, allowing players to travel further.

the all-new ford explorer makes its debut, allowing users to better enjoy the outdoor "opening" scene

the new ford explorer is equipped with intelligent four-wheel drive technology - tms terrain management system, which covers all vehicle use scenarios from urban to outdoor. among them, the explorer kunlun peak edition brings a number of configurations for outdoor life scenarios, adding the only original trailer system in its class with trailer sway control and blis blind spot monitoring, and the total trailer mass reaches 2.1 tons, allowing users to better enjoy the outdoor "opening" scene.

the entire series adopts ford's most advanced fnv3 electronic and electrical architecture for the first time, upgrades the 8155 chip and 5g network, is equipped with the sync+3.0 intelligent infotainment system, and comes standard with apple's mobile phone interconnection carplay, bringing a more enjoyable interactive experience. the bluecruise blue intelligent driving active driving assistance, which is standard on the titanium edition and above, can easily achieve the l2+ level "active driving assistance" function on specific sections of highways and urban expressways.

the entire new ford explorer series uses 5-layer laminated front acoustic glass, comes standard with active noise reduction anc, and is equipped with denmark's national treasure-level b&o high-end luxury audio system, bringing a luxurious auditory experience like being in a concert hall.

the seats of the explorer red gold edition are made of savannah full-grain semi-aniline leather, the same leather used in million-dollar luxury cars. the seat wrapping design is more ergonomic and comes with 3d comfortable headrests and neck pillows to provide better support for long-distance travel.

ford mustang launches new colors

as a totem in the hearts of hardcore off-road fans around the world, the pure-blooded convertible off-road car ford mustang inherits the wildness and practicality of the first generation of models, and with its powerful off-road performance and the unique charm of the only 35-inch big-foot model that is legal to drive on the road, it provides off-road enthusiasts with an extraordinary experience of "peak from the factory". the new danxia orange long beach model launched this time is inspired by the world natural heritage danxia landform. the blazing and magnificent color perfectly shows the uninhibited brand personality of mustang, conveying a spirit of not compromising and not following the crowd. this new color not only enriches user choices, but also, together with ford mustang's innovative modular body design, gives every off-road enthusiast unlimited creative space, bringing unprecedented "playability".

ford mustang's new danxia orange long beach model

at the chengdu auto show, ford mustang has undergone the latest ota upgrade, adding new features such as off-road smart road books, in-car karaoke and drone connectivity, unlocking new and unprecedented outdoor off-road gameplay for users.

in response to the rise of the "4+2" lifestyle, the ford ranger, a "professional mountain weapon" specially modified for cycling enthusiasts, was displayed at the booth. with ford's "built ford tough" brand promise, the ford ranger not only has safety that exceeds industry standards, but also has flexible scalability in all scenarios, fully demonstrating its strong modification potential in the field of off-road and outdoor life.

recently, ford ranger launched the "electric roller shutter cover optional package" exclusively for the wildland edition, with an optional price of 9,800 yuan. this optional package integrates a combined high-strength suspension hook (4 pieces), an exclusive imported polymer wear-resistant rear bucket and an electric roller shutter cover. in addition, the ota upgrade package for each model version has also been officially launched, adding many cutting-edge functions such as l2.9 intelligent driving and wireless carplay, bringing users a more practical and intelligent new car experience.

"professional mountain weapon" ford ranger

in addition, the ultra-performance off-road pickup truck - ford f-150 raptor and the new generation ford mustang, a legendary american performance sports car, also made their debut at the chengdu auto show, building up ford's powerful wild family product matrix; and the mondeo sport version equipped with ford's high-horsepower e hybrid technology also highlights ford's determination to make efforts in the hybrid track.

super performance off-road pickup ford f-150 raptor

ford mondeo sport with high-horsepower e-hybrid technology

the new generation of ford mustang, a legendary american performance sports car

provide users with worry-free services and guarantees

in addition to the century-old outdoor genes and all-round product lineup, ford has also actively implemented a variety of car owner activities and complete support services in recent years, so that both urban families who yearn for outdoor life and unrestrained adventurers can enjoy ford's full-ecological outdoor life without worries.

ford has created an exclusive user circle and co-creation experience platform for explorer owners, the "fu inspector club". in 2023, the "fu inspector club" organized nearly 100 public welfare actions, including the "dunhuang wind and sand fixation action", "dongtan bird protection charity action", and "sanjiangyuan ecological charity activities". at this auto show, ford officially issued the "go to kunlun again" assembly order, inviting car owners and "inspectors" to visit the three kunlun mountains in september and witness the launch of the new ford explorer at the foot of muztagh ata. at the same time, the "ford explorer kunlun secret journey" and "dunhuang ghost city crossing journey" are also about to start recruiting, leading all ford inspectors to embark on a new journey of crossing.

this chengdu auto show coincides with the first anniversary of the official launch of ford zongheng. the one-stop platform "zonghengye" designed and built by ford zongheng's professional certification service team has launched outdoor off-road activities across the country, creating a one-stop outdoor off-road life experience that leads the industry, and fully meeting the full-link needs of users from professional off-road vehicles to top off-road lifestyles. from its launch in march to the end of august, zonghengye has linked 110 ford zongheng zongxiang spaces across the country, carried out more than 475 high-quality outdoor off-road community activities, involving 314 routes across the country, punched in 37 popular off-road landmarks across the country, and completed the first outbound tour pilot "laos crossing tour". ford zongheng will continue to create a unique top outdoor off-road new ecology for users through top products, personalized modifications and global community three zongheng experiences, relying on core services such as zongxiang space, zonghengye, zongheng shopping, and zongheng worry-free.

wu shengbo said: "ford's love for the self-driving outdoor lifestyle is ingrained in our corporate dna and integrated into our products and services. at this chengdu auto show, we hope to let the audience and consumers feel ford's sincerity. we want to let the majority of ford owners in china have fun and relax outdoors through our products, services and ecosystem."

the 2024 chengdu international auto show will be held from august 30 to september 8. the ford china booth located at booth h604 in hall 6 of china western international expo city welcomes everyone to come and experience the charm of ford's "fun nature go wild" brand proposition, and become an outdoor "big player" with ford to "go wild" and relax.