special issue of china international big data industry expo | building “logo” and using “analysis”——industrial internet empowers moutai’s digital transformation
2024-08-31
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in the market informatization room of moutai digital and informatization management center, staff members skillfully operated the "industrial internet identifier resolution secondary node business management system", carefully checked the registration and resolution of identification data, and introduced the construction results of the "industrial internet identifier resolution secondary node for the wine industry".
the screen clearly shows that the "industrial internet identifier resolution secondary node business management system" has achieved 341 million identifier registrations and 126,900 identifier resolutions.
on may 27, the guizhou province 2024 industrial internet identification resolution application innovation promotion and wine industry identification launch conference was held at the moutai international hotel. at the meeting, the provincial communications administration awarded the moutai group the province's first "industrial internet identification registration service agency license", which opened a new journey for moutai's industrial internet innovation and development, provided new support for the high-quality development of new industrialization, and laid a solid foundation for driving the digital transformation and upgrading of guizhou's traditional liquor brewing companies.
"industrial internet identifier resolution secondary node (wine industry)" is an important achievement in the construction of our province's industrial internet identifier resolution system.
as the irreplaceable first industry in guizhou's industry, liquor is gradually moving towards high-end, intelligent and green development. the combination of industrial internet identification resolution and the liquor industry is the fusion of innovation and tradition. it is an inevitable product of the new round of scientific and technological revolution and industrial transformation trend, and it is also an important requirement for the high-quality development of new industrialization.
in the view of moutai’s senior management, building an industrial internet identification and resolution system is not only to implement the country’s requirements to “accelerate the innovative development of the industrial internet” and implement the province’s strategic deployment to promote new industrialization, but also an innovative practice to seize the development opportunities of the digital economy and enable high-quality development.
based on this, moutai will continue to improve product quality and safety; strengthen data collection, analysis and application, optimize production processes, improve production efficiency, reduce operating costs, accurately grasp market information, and continuously create digital economic value.
guizhou province industrial internet identifier resolution secondary node (wine industry) launched
product coding consolidates data foundation
since may 2022, moutai has started to build an industrial internet identification resolution system. after 18 months, it has successfully opened up the information channel between packaging production, warehousing logistics, terminal sales and brewing enterprises, and completed the declaration, construction and review of the secondary node of the industrial internet identification resolution in the wine industry. in this process, the completed "moutai circulation traceability system" is a typical application of the industrial internet identification resolution system.
it is reported that with the help of the industrial internet identification resolution system, moutai has adopted unified coding rules and used barcodes, qr codes, wireless radio frequency identification tags and other methods to assign identification to equipment, materials, and products. they then have a unique "digital id card" and carry relevant data information at the same time.
with the empowerment of industrial internet identification, information systems and intelligent devices have not only become powerful "assistants" for managers, but have also demonstrated excellent "skills" in many scenarios such as production, warehousing, logistics and sales.
for example, moutai uses rfid electronic tags with chips on its products. these tags are embedded in anti-counterfeiting rubber caps, and the product traceability can be achieved by reading the chip information.
at the same time, moutai has also upgraded the performance of the anti-counterfeiting rubber cap. the chip on the embedded rfid electronic tag is smaller than a sesame seed, but can carry a large amount of traceability information, improving the accuracy of data collection and the anti-counterfeiting effect.
according to on-site technicians at the packaging workshop of maotai distillery, each chip is given a unique digital "identity card" - uid at the beginning of its birth. this uid is a unique digital code, similar to a person's id number.
after this chip is made into an rfid electronic tag, moutai will write the encrypted data into the chip and undergo strict data verification and management to ensure that each rfid electronic tag meets production requirements.
on the production line in the packaging workshop, the traceability information system will write data into the embedded chip of the rfid electronic tag in real time, including production information and product information, and realize the "one-to-one" binding of traceability information such as bottle logistics code, bottle uid, bottle cap spray code, box logistics code, etc., thereby ensuring the accuracy and traceability of the data.
in general, product coding is the primary application of moutai's industrial internet identification resolution system in the field of product traceability management. by assigning a unique identification code to each product, the production process is made more intelligent and efficient, and the data of the production process is clear at a glance. moutai can easily achieve product source tracing, traceability verification and inventory management.
in the view of industry observers, moutai can achieve full-process visual tracking of products from raw material procurement, production and processing, warehousing and logistics to terminal sales based on the identification resolution system. this will not only help moutai quickly locate the source of the problem, but also enhance its brand image and strengthen consumer trust.
guizhou industrial internet logo registration service agency license awarding ceremony
identity resolution breaks down data silos
on the production line of the packaging workshop of moutai distillery, the machines are running at high speed and the employees are busy with the packaging work. the workshop quality manager is carefully checking the packaging production links such as labeling and coding, and occasionally picks up moutai from the production line to carefully check the product information and packaging details on the bottle to ensure the quality of moutai production.
it only takes 6 seconds for a packing worker to tie a red ribbon on a bottle of moutai, and it only takes 1 minute and 30 seconds to pack and seal 6 bottles of moutai. "with the promotion of product coding in the construction of the industrial internet identification system, the packaging process and operation time are reduced, and each employee can save at least 20 to 30 minutes per shift," said the workshop quality manager.
at the same time, data collection was previously mostly done by manual entry. in the case of large-scale data collection, manual entry is bound to result in data entry errors or omissions.
relying on the industrial internet identification resolution technology, the packaging workshop has achieved one-click data collection, breaking through the traditional data collection method, realizing dataization, informatization, and intelligence, improving the accuracy of detection data, and saving a lot of time costs.
"moutai's industrial chain is very long, the degree of digitization is inconsistent, and the production methods between industrial chains are also different. it's like they are speaking their own dialects and the systems are not connected," said the technician.
according to reports, identification resolution can be understood as "mandarin", which breaks down data barriers and connects the upstream and downstream of the industrial chain with "one code for one item, one code to the end". each production link is no longer an "information island", which improves the efficiency and quality of communication.
at present, relying on the construction of the industrial internet identification resolution system, moutai has developed and compiled the industrial internet identification coding rules, and has uniformly issued codes for packaging materials internally. as of the end of july this year, moutai has sent more than 26 million identifications to 12 types of packaging materials from 69 packaging material suppliers.
"moutai has formulated unified coding rules and issued unified codes to packaging material suppliers. suppliers then make packaging materials according to moutai's coding. moutai can control its own data assets, making them safer and more controllable." said a relevant person in charge of moutai's digital and information management center.
maotai distillery packaging workshop
smart moutai creates a new industry ecosystem
with the deepening of a new round of scientific and technological revolution and industrial transformation, moutai has actively embraced the digital wave, proactively sought change, seized the opportunities of digital development and industrial transformation, always maintained sustainable competitive advantages, and led the digital development of the liquor industry.
in the wave of digitalization, on march 31, 2022, "i moutai" became the "pathfinder" of moutai's digitalization. with its innovative s2b, s2c, and s2b2c omni-channel marketing digitalization model, "i moutai" has led the new trend of liquor marketing, pushed traditional marketing online, and achieved extensive exploration and practice. as of now, the cumulative number of registered users of "i moutai" has exceeded 70 million, with 6 million daily active users.
on the sales side, moutai has achieved online and offline integration through the "imoutai" app and store smart vending terminals. consumers can make reservations for wine purchases through the app and pick up the goods in the store. the store's imt smart terminal supports the collection of one-dimensional codes, two-dimensional codes and ultra-high frequency rfid, ensuring the accuracy and traceability of sales data.
moutai also uses big data and intelligent algorithms to optimize sales and distribution strategies. by analyzing factors such as reservations, subscriptions, and sales data, moutai can formulate a more reasonable store distribution volume. at the same time, heat maps are used to analyze consumer demand and purchasing behavior patterns to further guide the formulation of sales strategies.
while improving the consumer experience, "i moutai" has also become a new growth pole for the company's development. data shows that in the first half of 2024, "i moutai" achieved a tax-free income of 10.25 billion yuan in liquor, a year-on-year increase of 9.76%, accounting for more than 12% of kweichow moutai's operating income in the first half of the year.
in addition to "i moutai", moutai complies with the new trends and requirements of information development, promotes development with innovative management of "industrial digitalization", innovatively introduces a variety of digital technologies, builds moutai cloud platform, big data platform, backbone network digital base, and launches business and financial integrated management system. start the construction of "smart moutai 2.0", build a digital transformation framework of terminal, network, cloud, data, use, intelligence, and security, continue to make good use of the "data + experience" model, create a new form of industrial interconnection, and promote industrial transformation and upgrading.
the development of digital technology has provided moutai with effective smart tools. taking this opportunity, moutai is accelerating the in-depth interpretation and systematic construction of traditional craftsmanship, and building a corporate governance system that matches the digital age.
digitalization is both a trend and a driving force.
after winning the national quality award three times in 2003, 2011 and 2023, moutai also received an international quality award, the efqm global award (seven diamonds) and the "inspiring culture" outstanding achievement award in istanbul, turkey on june 5 this year, becoming the first chinese company to receive the "seven diamonds".
in the opinion of industry insiders, moutai's full use and effectiveness of the industrial internet identification resolution technology in the liquor industry can drive the digital transformation and upgrading of traditional liquor brewing companies, promote the widespread application of industrial internet identification resolution technology, continuously improve the industry's production and operation efficiency, and create greater economic and social value.
a relevant person in charge of moutai group said that in the future moutai will adhere to the complete, accurate and comprehensive implementation of the new development concept, continue to advance key technology research, grasp the instrumental role and creative application of information technology, explore new paths for digital, networked and intelligent development, cultivate new momentum through informatization, use new momentum to promote new development, and set a new benchmark for digital transformation and upgrading. at the same time, it will use the industrial internet as a starting point to promote the coordinated development of upstream and downstream enterprises of the chishui river, create a globally competitive liquor industry cluster, and contribute moutai's wisdom and strength to promoting high-quality development.
guizhou daily tianyan news reporter liu xianyu
editor: zhan zemei
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