chic2024 (autumn) concluded in shanghai, focusing on business connection and sparking cooperation
2024-08-30
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photo caption: source from the exhibition site/provided by the interviewee (the same below)
xinmin evening news (reporter zhang yuyun) the china international fashion and accessories fair - chic2024 (autumn), with the "innovation and integration platform of the clothing industry supply chain" as the exhibition coordinates, closed in shanghai yesterday. in the 53,000 square meters of exhibition area, the three-day exhibition wove a splendid picture of the industry that brought together the elegance of all directions. 821 companies and more than 20 industrial clusters/market groups appeared, 20 business matchmaking meetings sparked cooperation, and there were business forums to deeply explore the pulse of the industry and promote the high-quality development of china's modern textile and clothing industry system.
chic2024 (autumn) plans nine innovative exhibition areas this year, breaking traditional boundaries, coexisting cross-border integration and subdivided fields, and condensing forward-looking thinking and deep insights into the future of the industry. entering from the north pavilion, "chic selected" serves as the exhibition portal, highlighting the power of national brands. chinese style, customization, sports, cashmere, down, men's clothing and other companies are back on the battlefield; shenzhen clothing artificial intelligence, coloro popular color forum, and sustainable innovation zone point to the development direction of "technology, fashion, and green" of china's clothing industry.
hall 2.1 has become another focus with its rich diversity and dazzling array. the "outdoor sports" exhibition area shows the perfect integration of technology and clothing. the technology injection starting from the source yarn has created a chinese sportswear market known for its advanced functionality. the "extraordinary denim" exhibition area brings together the two advantageous regions of xintang and jun'an. relying on the perfect industrial chain, it continues to climb new peaks in environmental protection, craftsmanship, and design. the "digital intelligence collaboration" exhibition area is the future of the industry. ai technology runs through modeling, rendering, embroidery, lighting and other links, making intelligent manufacturing ubiquitous. hall 3 goes hand in hand with beauty. the creativity in the "new design force" exhibition area is like stars, illuminating the fashion journey of chinese clothing brands. designers use their wild imagination to turn creativity into clothing of different styles, but they all accurately capture the future growth points of fashion consumption and lead the new direction of fashion trends.
at present, the complex situation is testing every clothing person, but at the exhibition site, from open curation, multi-screen interaction to online live broadcast and booth catwalks, more and more exhibitors are seeking substantive cooperation with a more open attitude.
at the barut booth, sales staff used a strong design team, abundant spot fabrics and fast order turnover capabilities as selling points to attract buyers' attention, and many people consulted on site. kou brand also performed well, and the atmosphere was extremely warm. many visitors came to visit, and the staff were very busy. some even negotiated cooperation with several customers at the same time. arcsoft technology focuses on ai technology. its smart displays such as "one-click restoration of incomplete mannequins" and "one-click placement of product flat images" directly touched the hearts of the audience and also attracted exhibitors from surrounding booths to come and find out. when it was closing time, a large number of buyers still gathered at the myron knitting booth, and they were reluctant to leave. all this was because the company's high-tech sports bras, yoga clothes, fitness pants and other popular products were too attractive, and intention orders came in one after another, adding a bright color to the exhibition.
