fashion weekly｜sam's club opens new store in chengdu, l'oréal china participates in biodiversity conservation
2024-08-30
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cover news reporter zhang fuchao li xuedan zhang xuan
01
l’oréal china donates funds for crested ibis monitoring and habitat restoration projects
recently, on the occasion of the 10th anniversary of the premiere of the shanghai song and dance troupe's dance drama "crested ibis", l'oréal china and its brand l'oréal paris held a launch and donation ceremony for the l'oréal china biodiversity conservation - crested ibis and its habitat conservation project. through the "biodiversity conservation fund" established in cooperation with the china environmental protection foundation, funds were donated to the shaanxi hanzhong crested ibis national nature reserve management bureau to carry out crested ibis monitoring and habitat restoration projects.
it is reported that in order to convey the story of the crested ibis's solitary feather's rebirth and the concept of protecting biodiversity to more people, l'oréal china has also joined hands with l'oréal paris to launch a crested ibis-themed gift box with the theme of "rare beauty, ibis rings together", which consists of seven crested ibis bookmarks and a "crescent red*" lipstick. the "seven crested ibis" not only represents the only seven wild crested ibis in the world discovered by chinese scientists in yang county, hanzhong city, shaanxi province in 1981, but also symbolizes l'oréal's expectation for the growth of the crested ibis population and its commitment to protecting life on earth.
lan zhenzhen, president of public affairs of l'oréal north asia and china, said: "this year marks the 115th anniversary of the establishment of the l'oréal group. we continue to expand the boundaries of beauty with innovation to meet people's endless yearning and imagination for beauty. beauty is diverse and inclusive, just like the myriad species on the earth, which are the myriad possibilities created by nature. we protect the crested ibis, not only to protect this unique red color, but also to protect the possibility of this beauty. therefore, adhering to the mission of 'creating beauty and moving the world', we not only encourage people's diverse external beauty, but also are determined to protect the beauty of harmonious coexistence between man and nature."
comment: l'oréal china has not only donated funds for the protection of the endangered species crested ibis, but also raised public awareness of biodiversity through brand activities, showing a good image of the company actively fulfilling its ecological protection responsibilities while pursuing commercial success. in addition, by launching innovative ways such as the crested ibis theme gift box to integrate environmental protection concepts into consumer culture, the scope of environmental protection information has been further expanded, and public awareness of ecological protection has been enhanced.
02
burberry returns to its heritage with new campaign for the winter 2024 collection
the burberry winter 2024 collection is a vivid interpretation of practical and functional design, incorporating the exquisite craftsmanship of county donegal in ireland and lochcarron in scotland to create a series of diverse fabrics, structures and exquisite details.
trench coats are made of colorful fabrics such as twill flannel, wool and leather. horn button coats are lined with sheepskin and paired with multi-layered field jackets to create warm protection. scottish skirts are made of burberry checked wool fabric, adding brand elements. tailored products are inspired by savile row in london, including classic works such as soft and casual double-breasted suits. round neck sweaters are also launched, made of lightweight wool fabric. soft and upright design style makes the brand bag model. the tent bag draws inspiration from the equestrian knight logo (ekd), and the rocking horse bag and knight bag make a bright return, showing their style again. footwear design is rooted in the outdoor world, presenting the protective rubber sole stomp boot; paired with the saddle boot that debuted in the 2023 winter series, it has a new look with soft calfskin material and equestrian elements.
burberry's new advertising campaign was shot in the english lake district, paying tribute to the natural landscape and cultural features of britain and ireland.
comment: explorers wearing burberry clothing, the outdoor world and natural scenery are all part of the brand's collection tradition. with the trend of returning to rational consumption, consumers will prefer familiar classics. in line with this trend, the brand has refocused on classic, timeless positioning and british style in its communication to meet the diverse demands of new and old customer groups.
03
with the opening of new sam's club stores and the revamp of traditional supermarkets, chengdu's retail industry continues to renew itself
sam's club chengdu wuhou store will open on august 31. this is the third store opened by sam's club in chengdu and the 49th store in the country. with a volume of nearly 20,000 square meters, a spacious shopping space with a height of 9 meters, and more than 4,000 carefully selected top products from around the world, the store brings a brand new shopping experience to chengdu citizens.
in addition to the rich selection of goods, sam's club also puts a lot of effort into service. there is a health center in the store, where you can measure blood pressure for free, get health consultations, and get glasses and eye exams. in addition to international brands of glasses, such as lotos and cartier, the eyewear center is also equipped with professional eye exam equipment, optical instruments, and optometrists, and provides eye exam services and goods designed specifically for teenagers. in addition, sam's kitchen is also a highlight, where members can taste freshly baked dishes while listening to the chef's introduction to cooking techniques and wine and food pairing suggestions.
relying on the scale of its membership and purchasing volume, sam's club has achieved a low-profit operation model by directly cooperating with brands, optimizing full-link costs, and improving efficiency, and has directly passed on the cost savings to its members. in addition, in terms of online services, sam's club has launched a variety of e-commerce delivery services, including "extreme speed delivery" in as fast as one hour, "city-wide delivery", "national delivery", etc.
comments: with the change of consumption habits, supermarket formats are constantly updated. "membership stores", "warehouse stores", "discount retail" and other formats have performed well. supermarket reforms and the rise of private brands have become new trends in the current retail market. traditional supermarkets are seeking a way out through all-round transformation and upgrading and strategic adjustments. sam's club and other membership supermarkets rely on core competitiveness such as optimized supply chain, high-quality services, cloud warehouse advantages and private brands to accurately meet the diversified needs of consumers and provide solid market support for the opening of new stores. the market competition is fierce, and only continuous innovation and change can break through the siege.
