automobiles, home appliances, home kitchen and bathroom decoration... jiangsu uses "real money" to promote the trade-in of consumer goods
2024-08-30
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on august 25, the ministry of commerce and four other departments issued the "notice on further improving the work of home appliance trade-in", and a new round of home appliance trade-in was officially launched, with subsidies reaching a new high. since the release of the "action plan for promoting the trade-in of consumer goods in jiangsu province", various parts of jiangsu have stimulated new consumption momentum through "trading-in", promoting the replacement of cars with "energy", home appliances with "smartness", and home decoration, kitchen and bathroom "renewal".
car trade-in consumption is becoming increasingly popular
in terms of automobiles, jiangsu also has a clear "schedule" for replacement. by 2025, passenger cars with national iii and below emission standards will be eliminated at a faster pace, and the market share of energy-efficient home appliances will be further increased. the amount of scrapped cars recycled in jiangsu will increase by 50% compared with 2023; by 2027, the amount of scrapped cars recycled will increase by about one-fold compared with 2023, and the volume of used car transactions will increase by 45% compared with 2023.
since the country launched the policy of exchanging old cars for new ones, the automobile consumption market has become more active in many 4s stores in dingmao district, zhenjiang. especially since august, the number of consumers entering the stores has increased every day. the general manager of zhenjiang byd qianyuan xinjing direct store said that consumers are generally aware of and recognize the old-for-new policy. with the support of the policy, everyone's confidence in the automobile consumption market has also increased. according to the latest data, from august 1 to 15, the sales volume of zhenjiang byd qianyuan xinjing direct store increased by 29%.
image source: zhenjiang today
dingmao district is the largest 4s store cluster in zhenjiang city, with more than 50 auto trade enterprises and more than 60 major auto brands. in the first half of this year, the district's auto sales totaled 2.997 billion yuan, of which new energy vehicle sales totaled 720 million yuan, a year-on-year increase of 62.7%.
from january to june this year, 418,800 new energy vehicles were registered in jiangsu province, a year-on-year increase of 40.42%. in addition to cars, many places in jiangsu also encourage electric bicycle dealers to adopt the form of depreciation repurchase of old vehicles and profit sharing of new vehicles to promote the replacement of old electric bicycles. currently, 15 companies in taizhou have launched subsidy activities at the terminal to stimulate consumers' demand for replacement with "real money".
buying new green and energy-saving products has become a trend
the main purpose of "trading old for new" is to boost consumption and stimulate market vitality. only when the market is vibrant can development be motivated. in jiangsu's plan, there are many highlights in home appliance recycling and replacement, which is also the key aspect of "trading old for new".
many people hold the attitude of "don't replace until it's broken" when it comes to home appliances, and do not pay enough attention to the safety hazards of old home appliances. in jiangsu's consumer goods trade-in campaign, exchanging "overdue" home appliances for new green and energy-saving new products has gradually become a trend. to this end, on march 14, the jiangsu provincial consumer rights protection committee and the jiangsu provincial household electrical appliances association announced the launch of the "2024 provincial home appliance free testing campaign", selecting 2,000 engineers to carry out "home appliance free diagnosis" campaigns in cities across the province.
xu huaqing is one of the 2,000 engineers. on march 27, when he was conducting a "free home appliance clinic" in an old residential area in jianye district, nanjing, he saw an air conditioner that had been used for 22 years and had a seriously aged compressor. considering the safety of use, xu huaqing suggested "trade in the old for the new". in the end, the owner of the air conditioner, mr. liu, followed his advice and decided to go to the appliance store to place an order immediately.
home appliance repair engineers provide free medical consultations at home. photo source: people's daily online, photo by jiang nan
it is estimated that there are more than 30 million home appliances in jiangsu that have exceeded their service life, and there is great demand and potential for replacement. in order to stimulate consumption, from july to the end of december this year, jiangsu launched a special activity to promote consumption of green energy-saving home appliances and replace old appliances with new ones. the provincial subsidy budget invested 300 million yuan, and the products that can enjoy subsidies include 16 types of home appliances with china energy efficiency labeling level 1 and level 2 and china water efficiency labeling level 1 and level 2.
the activity adopts the "instant discount" method to distribute subsidies. when consumers purchase home appliances within the subsidy range at offline stores of home appliance sales companies participating in the activity in jiangsu province, they can enjoy a subsidy of 10% of the transaction price by completing payment through the payment settlement platform. the upper limit of the subsidy for a single item is 1,000 yuan. the subsidy for the same mobile phone number, the same delivery address, and the same sales channel shall not exceed 5,000 yuan. the upper limit of the purchase quantity of the same model of home appliances is 5 units.
increase efforts to benefit the people by renovating kitchen and bathroom facilities
since the beginning of this year, the ministry of commerce has jointly issued the "action plan for promoting the replacement of old consumer goods with new consumer goods" with 13 departments, proposing to promote the "renewal" of home decoration, kitchen and bathroom, and to promote the replacement of home decoration, kitchen and bathroom consumer goods by expanding the renovation of existing houses. at the same time, the "home renewal consumption season" activity was organized nationwide, focusing on the field of "renewal" of home decoration, kitchen and bathroom, and coordinating all parties to build a production and marketing docking platform to optimize consumer supply.
at a mall in suzhou industrial park, ms. zhang, a citizen, was shopping for stoves for her kitchen renovation plan. the store also launched a trade-in campaign, with discounts ranging from 200 to 500 yuan for different categories such as range hoods, ovens, and dishwashers. in order to promote the replacement of home furnishing consumer goods, the mall also launched a recycling discount service for old home appliances and furniture, and provided subsidies based on the age and appearance of the old machines. citizens can also receive coupons if they need to buy new products. according to the deputy general manager of the home appliance store suzhou district, home appliance sales increased by more than 45% year-on-year, and the number of trade-in orders exceeded 1,000. at the same time, it drove sales of new sets of more than 15 million yuan, and the month-on-month growth also exceeded 50%.
image source: suzhou news
in addition to suzhou, many places in jiangsu are also focusing on home improvement kitchen and bathroom renovations:
nanjing launched the "beautiful renewal" consumption promotion activity, planning to focus on daily necessities, quality upgrades, replacement of old with new, and maintenance services in 145 branded property management communities, as well as government agencies, enterprises, and institutions, and organize enterprises to provide free consulting, design, measurement and other services. as of the end of june, 95 activities have been carried out, and more than 20,000 households have enjoyed convenient services;
lianyungang city organized home improvement companies to carry out the "enter shopping malls, communities, and residential areas" model room activities, linking suning.com, golden mantis, jiangsu bank and major commercial complexes, and combining on-site experience activities to promote home improvement consumption. so far this year, furniture product sales have reached 72.643 million yuan, a year-on-year increase of 20.6%;
wuxi city vigorously promoted the renovation of home decoration, which led to the consumption of 63,000 sets of furniture and building materials for old-for-new ones, and stimulated consumption of about 1.53 billion yuan...
in terms of home decoration, kitchen and bathroom renovation, jiangsu has taken the renovation of old houses and kitchen and bathroom renovation as the entry point, increased support for the people, and continued to release the potential of home consumption. from january to may this year, the retail sales of construction and decoration materials above the limit in jiangsu reached 14.09 billion yuan, a year-on-year increase of 9.6%.
by tang xinci
sources: jiangsu provincial people's government website, xinhua daily, people's daily jiangsu, shangguan news, litchi news, modern express, jinshan.com, longhu.com
