a foreign media interview team visited haier group to learn about its 40-year transformation path
2024-08-30
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
china shandong net·new perception august 29th on august 29, the foreign media interview activity of the 5th qingdao summit of multinational corporations came to haier group. bloomberg, russia's sputnik news agency, japan's kyodo news, the philippine star, the hungarian news agency, south korea's world daily, iraq's rudao tv, dubai china-arab tv and other 12 foreign media visited haier's ecological experience center to explore haier's development path from a small collective factory in qingdao to a shining world stage.
founded in 1984, haier group is a global leading provider of solutions for a better life and digital transformation. since its establishment, haier group has always adhered to the development theme of "maximizing human value", centered on user experience, and continuously carried out technological innovation and service upgrades. after years of continuous entrepreneurship and innovation, haier group has developed from a small collective factory that was insolvent and on the verge of bankruptcy to an ecological enterprise leading the era of the internet of things. its development process is like a magnificent entrepreneurial epic, inspiring every dreamer.
today, haier group has established 10+n innovation ecosystems, 71 research institutes, 35 industrial parks, 143 manufacturing centers, and 230,000 sales networks around the world. at the same time, haier group has six listed companies, including haier smart home, haier bio, yingkang life, raytheon technology, shanghai laish, and zhongmiao chuangke, and has created a three-level brand system of high-end brands, scenario brands, and ecological brands. among them, high-end brands include seven global high-end brands such as haier, casarte, leader, ge appliances, fisher&paykel, aqua, and candy. the scenario brand is represented by "three wings bird", and the ecological brands include chaos, yingkang life, haina cloud, etc.
following the guide's footsteps, the foreign media interview group walked into the cultural exhibition hall on the second floor of haier ecological experience center. entering the exhibition hall seemed to have traveled through the corridor of time, and the cultural context behind haier's 40 years of innovation and leadership slowly unfolded before their eyes. "thirteen factory rules", "smashing refrigerators", "building the first overseas industrial park in the united states", "salad-style cultural integration", "smashing organizations", "smashing labels"... these stories from different periods are not only a true record of haier's development process, but also a vivid portrayal of chinese companies' courage to stand at the forefront and dare to innovate. through vivid stories, real exhibits and groups of rich artistic designs, the foreign media interview group truly experienced haier's spiritual gene of seeking index leadership, saw haier people's persistent pursuit and unremitting struggle for innovation, and also saw the confidence and responsibility of chinese companies on the global stage.
stepping into the smart life pavilion on the third floor of the haier ecological experience center is like stepping into a preview of future life. the foreign media interview team can not only see haier's latest "black technology" products here, but also experience the charm of haier's smart home full-scenario solution. in each scene, home appliances are no longer "fighting alone", but collaborate with each other through the platform to provide proactive services. the sanyi bird full-scenario space moves the entire "home" to the scene, restores the user's home life, and allows the interview team to experience smart scenes including clothing, food, housing, and entertainment. from smart homes to smart communities, from health management to education and entertainment, haier has customized personalized smart life for global users with technological innovation, allowing every family to enjoy the convenience and comfort brought by technology.
under the current wave of digital economic development, developing new quality productivity is an inevitable requirement for promoting high-quality development of the manufacturing industry, and realizing digital transformation is a reliable path to create new quality productivity. relying on haier's 40 years of manufacturing experience, haier's cosmoplat industrial internet platform has become a good helper for the digital transformation of small and medium-sized enterprises, supporting the "determination to change" of small and medium-sized enterprises in digitalization, and contributing to the creation of new quality productivity in the manufacturing industry. at present, the cosmoplat industrial internet platform has nurtured 15 industries such as chemical industry, molds, energy, automobiles, and clothing in the mode of "general scenario package + industry scenario package", connecting 900,000 enterprises and serving 160,000 enterprises, creating a full lineup of industrial digitalization maps, and helping enterprises in various industries to create new quality productivity. as haier's best practice in the field of digital economy, cosmoplat is gradually setting a global benchmark for industrial internet application experience centers, providing a reference example for industrial upgrading in china and even the world.
a relevant person in charge of haier coos said that coos is committed to creating a world-class industrial internet platform that leads the world, using its own company as the "testing soil", building samples in overseas factories, and replicating the successful experience and capabilities of these sample factories to more regions around the world. at present, coos has embarked on an industrial internet road with chinese characteristics, helping the development of the world's industrial internet.
during the more than one-hour visit and interview, the foreign media interview group truly felt haier's firm layout in the three-level brand strategy of high-end brand, scenario brand and ecological brand, as well as its fruitful results on the road of digital transformation. these achievements not only demonstrate haier's innovation ability and brand influence, but also show the world the strong leadership of chinese enterprises and chinese brands.
during the foreign media interviews at the 2024 qingdao summit of multinational corporations, haier group left a deep impression on the foreign media interview team with its outstanding global layout, continuous technological innovation and persistence in maximizing the value of people. hamid, a reporter from iraq's rudao tv, said in the interview: "haier is a well-known brand in the middle east. through the visit and interview today, i have a deeper understanding of haier's corporate culture, especially the user-centric concept, which really impressed me. i think this is also the secret of haier's global expansion."
yang guangke, reporter of china shandong net liu shuhong report
