"trade-in of old consumer goods" activates new economic momentum
2024-08-30
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the "direct and quick enjoyment" preferential policy of old-for-new exchange will help further enhance the consumption willingness of urban and rural residents and drive the growth of yunnan's consumer economy.
photo taken at the press conference by zhao jia
caiyun.com special commentator yuxi fengguang
on the afternoon of august 27, yunnan province held a press conference on strengthening its support for the trade-in of consumer goods in 2024. it is expected that by 2024, the province's scrapped car recycling volume will increase by more than 20% year-on-year, the second-hand car transaction volume will increase by more than 10% year-on-year, more than 4 million used home appliances will be recycled, more than 30,000 cars will be subsidized for scrapping and renewal, more than 120,000 cars will be subsidized for replacement and renewal, more than 1 million electric bicycles will be subsidized for trade-in, and more than 1 million home appliances will be subsidized, driving the consumption of related goods by more than 50 billion yuan.
the third plenary session of the 20th cpc central committee proposed to "promote the construction of a green, low-carbon, circular economic system". the yunnan provincial government promptly issued a work notice to accelerate the implementation of the old-for-new policy for consumer goods throughout the province. the focus is on relying on the support of ultra-long-term special government bonds to promote the old-for-new policy for durable consumer goods with "real money + detailed measures". for eligible car scrapping and renewal, the subsidy standard has been increased from the previous 10,000 yuan subsidy for the purchase of new energy passenger cars and 7,000 yuan subsidy for the purchase of fuel passenger cars to 20,000 yuan and 15,000 yuan respectively; the subsidy standards for scrapping and renewal of old operating trucks and agricultural machinery have been greatly increased compared with the previous ones; consumers have convenient channels for applying for old-for-new subsidies... from expanding the scope of support, to increasing subsidy standards, to optimizing the subsidy redemption method, the "direct and fast enjoyment" of the old-for-new preferential policy will help further enhance the consumption willingness of urban and rural residents and drive the growth of yunnan's consumer economy.
with the rapid development of my country's economy and society, whether it is household items such as televisions and refrigerators, or transportation tools such as family cars and electric cars, they have gradually entered the "era of equal emphasis on incremental and stock", and the consumption needs of the vast number of urban and rural residents are shifting towards a more convenient, more advanced and more intelligent direction. statistical data show that in 2023, the number of major household appliances such as refrigerators, washing machines, and air conditioners in my country will exceed 3 billion units, with more than 2 units per capita nationwide; based on this estimate, the number of household appliances owned by urban and rural residents in yunnan is nearly 100 million units. among them, many household appliances have been used for a long time and their functional quality has declined. timely and effective replacement of old appliances for new ones can not only effectively improve the quality of life of residents, but also promote the upgrading of consumer demand, thereby bringing new business space and development opportunities, and accelerate the elimination of backward production capacity and further promote the green and low-carbon development of the economy and society.
promoting the replacement of old consumer goods with new ones is a systematic project. based on various preferential policies, fully stimulating the enthusiasm of consumers, and working together in production, supply, marketing, upstream and downstream, and online and offline, we can make this good thing that benefits the people and enterprises a reality and do a good job in the current and long-term benefits. on the one hand, we should fully respect consumers' right to choose whether to replace or not and how to replace. many urban and rural residents lack common sense about the "service life" of home appliances, and need to patiently help them to objectively identify existing home appliances, so that they can dispel their concerns and really "want to replace". on the other hand, we should think about problems from the perspective of consumers, discover blind spots or pain points in the replacement of old products with new ones, and make the replacement process more transparent to win the understanding and support of consumers.
although yunnan's policy of increasing support for the replacement of old consumer goods with new ones is still in the planning stage and has not yet been truly implemented, the results to be achieved are worth looking forward to. the province can further play the guiding role of the government and policies, and at the same time use more effective measures to mobilize the enthusiasm of all parties in the market, so as to further stimulate the consumption potential of the yunnan market in promoting the replacement of old consumer goods with new ones and renewing people's lives, and form a higher level of dynamic balance in which demand drives supply and supply creates demand, accumulating new impetus for yunnan's consumer economy.
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