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it home reported on august 30 that market research firm counterpoint research released a report yesterday (august 29).it said that global foldable phone shipments in the second quarter of 2024 will increase by 48% year-on-year.my country continues to lead the growth of the global foldable phone market, accounting for more than half of total shipments.

the report said that driven by my country, the global foldable screen mobile phone market is booming. thanks to the active overseas expansion of domestic mobile phone manufacturers, the shipments of foldable phones in western europe, asia pacific (excluding china, india and south korea) and latin america have increased significantly.

western europe

reports say western europe has become the second-largest foldable screen market after china, with brands such as honor, samsung, motorola, oppo, oneplus and even google competing fiercely here.western europe is the region with the most diverse foldable phone brands outside of china. increasing competition among these brands in the region has become the main driver of market growth.

it is worth noting that in the second quarter of 2024,honor surpassed samsung for the first time to become number one in western europe, marking a major change in the competitive landscape in the region.

honor is actively expanding its markets in europe and asia pacific (excluding china, india and south korea), with global foldable phone shipments expected to grow 455% year-on-year in the second quarter of 2024, which has the largest year-on-year growth among all brands.

honor is targeting markets outside of china with the ultra-thin magic v2, which is less than 10 mm thick when folded. in the second quarter of 2024, the honor magic v2 was the most shipped book-shaped foldable product in all regions except china, where huawei dominates the market.

north america and latin america

it home quoted the report that motorola has the highest foldable phone market share in both north america and latin america. driven by the strong performance of the razr 40 series, the foldable phone market in latin america and the caribbean grew 458% year-on-year.

motorola's shipments grew significantly in europe, asia and other markets, achieving the most diverse regional coverage among chinese oems. overall, motorola's global shipments in the second quarter of 2024 achieved triple-digit synchronous growth.