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a good perception system is the key to the long-term steady development of the economy.

pinduoduo recently released a second quarter financial report that was slightly weaker than expected, with revenue of 97 billion yuan, a year-on-year increase of 86%, and net profit attributable to the parent company of 32.009 billion yuan, a year-on-year increase of 144%. these performances are outstanding in the a-share market, but its stock price plummeted 28% on the day the financial report was released.

some people attribute the plunge in pinduoduo's stock price to the pessimistic expectations of the company's management, which scared the market. in other words, several executives participating in the earnings conference reminded investors to lower their expectations for the company in the next few years. this has triggered a rare phenomenon, that is, the cautious bearish outlook of the management is in sharp contrast to the collective bullish outlook of international investment banks such as morgan stanley.

nongfu spring also expressed similar views to pinduoduo management. on the 27th, nongfu spring released its semi-annual report, with revenue of 22.17 billion yuan, a year-on-year increase of 8.4%. however, compared with the interim financial reports of the past three years, nongfu spring's revenue and net profit growth rates both hit the lowest level; and said that the online violence against it since march affected its performance. affected by this, the company's stock price plummeted by 12% during the trading session on the 28th.

these micro-enterprises share their perceptions of operations and the future economy with the market, which can be seen as a credible way to communicate effectively with the market.

the perceptions of specific enterprises all come from the voice of the market. it is a perception system that helps people understand the real situation of the market. it brings information rather than noise to the market and must be taken seriously by all parties.

as industry leaders, these companies can best appreciate the changes in the domestic market's consumption structure and preferences. in fact, in recent years, pinduoduo's performance has stood out from its peers precisely because it has effectively sensed and adapted to the changes in the domestic consumer market. the market uses the rise of pinduoduo to describe the extent of the consumer substitution effect, and senses the price-sensitive consumer psychology, and how to effectively integrate and satisfy personalized demands. therefore, understanding the market and respecting the market, to put it bluntly, is to respect and revere the company, because the company is fighting for survival with the entrepreneurial spirit of adventure, and using intuition to absorb and process the most original market information, which is difficult for any expert or non-corporate organization to achieve.