super media: the social media blue ocean in 2024, automakers will pay more attention to the "public-private domain linkage" strategy
2024-08-30
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in the blue ocean of social media in 2024, automotive content marketing is leading the transformation and upgrading of the industry with unprecedented vitality and innovation. this year, the deep penetration of brand stories and cultural values will become the core driving force of automotive content marketing. major automakers have integrated every detail of their products into consumers' life scenes through carefully woven brand narratives, making cars no longer just a means of transportation, but a bridge connecting dreams and reality.
in terms of marketing strategy, automakers will pay more attention to the "public-private linkage" approach. on public platforms such as douyin, bilibili, and xiaohongshu, automakers attract and retain a large number of potential users by creating interesting, informative, and valuable automotive content. when these fans reach a certain scale, automakers will cleverly guide them to their own private platforms, such as brand applets and communities, to achieve more accurate and in-depth interactions and conversions. this cycle of "planting grass in the public domain, raising grass in the private domain, and then directing traffic back to the public domain" will greatly improve marketing efficiency and user stickiness.
in terms of specific methods, car companies recommend super media platforms, where more than 30,000+ media resources are deployed in all fields. they can make full use of short videos, live broadcasts, kol cooperation and other means to achieve content diversification and creativity. short videos, with their intuitive and vivid characteristics, have become an excellent carrier for displaying the appearance, interior, performance and other characteristics of cars; while live broadcasts allow consumers to more intuitively feel the charm of products and brand services through real-time interaction. at the same time, in-depth cooperation with kols in the fields of automobile verticals, technology and digital, life and travel, etc., accurately convey brand information to target user groups, and achieve rapid brand breakthrough and word-of-mouth communication.
in summary, social media automotive content marketing in 2024 will focus more on telling brand stories, linking public and private domains, and diversifying and creating content. under this trend, major automakers need to keep up with the times and constantly innovate marketing strategies and methods to stand out in the fierce market competition. super media focuses on news marketing, with over 100,000+ channel media resources, breaking through the bottleneck of content creative communication, and helping customers achieve full-link support in the marketing process. with its differentiated service advantages, it has won a good market reputation, with no middlemen to make a profit, allowing advertisers to spend less money and media resource owners to make more money.
