wolai technology: leading with "body fat health is visible", opening a new era of health management
2024-08-30
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
in recent years, the market size of china's health management industry has continued to expand, with an annual compound growth rate of more than 10%, showing a strong development momentum. there are many brands in the industry, and the competition is fierce, forming a multi-level and diversified competition landscape. from large-scale comprehensive health management platforms to innovative companies focusing on a certain niche, they are constantly exploring and breaking through, striving to occupy a place in the market. in the post-epidemic era, "health management" has completed self-innovation under the empowerment of "smart technology", and the industry is developing in the direction of intelligence, personalization, and precision.
in this context, brand competition has become the key for companies to stand out. companies not only need to provide high-quality products and services, but also need to occupy the top minds of consumers through brand building and communication. as a leader in the health management industry, wolai technology's smart body fat scales, smart sports skipping ropes, smart nutrition scales and other products are sold all over the world. relying on its core advantages such as independently developed global body fat model algorithms and cutting-edge digital health service platforms, it has created a closed-loop ecosystem of "smart professional measurement equipment + health service platform + health data cloud".
faced with the development of new consumption trends, it continues to build high-potential barriers for its own brand between offense and defense and game-playing.
brand vision new potential body fat health visible
since its establishment in 2014, volai technology has always been committed to leading intelligent health management. after ten years of steady development, it has grown from a start-up to a modern technology company integrating design, r&d, production and after-sales, achieving leapfrog development from 6 people to 1,000 people, from 5 million to 500 million, and from 200,000 units to 20 million units. in 2024, on the occasion of the brand's tenth anniversary, volai technology will adapt to the trend and carry out a new strategic upgrade of its brand vision.
with a keen insight into the pain points of the market, volai technology has adopted "visible body fat health" as a new brand concept to resonate with consumers. this is not only a high-level summary of its product functions and service core, but also an important strategic positioning for the company in the future health technology field. the introduction of this concept indicates that while volai technology is pursuing technological innovation, it is more determined to deeply integrate user experience with body fat health management, and is committed to transforming complex health data into intuitive and easy-to-understand information, so that everyone can easily grasp their own body fat health status.
in addition, the new brand visual uses "dawn orange" as the brand color, symbolizing the rising sun and infinite hope, implying that volai technology will continue to shine in the field of body fat health management and lead the industry forward. at the same time, the addition of high-grade gray highlights volai technology's professionalism and calmness in the field of technology, and reflects the company's persistence and pursuit of quality.
the redesign of the brand logo and auxiliary graphics is also full of ingenuity and meaning. the logo is based on the "w" prototype, which not only represents the english name of welland technology, but also means health (wellness) and precise measurement (weight & wellness), conveying the brand concept of welland technology's commitment to meeting human needs for healthy body fat management. the auxiliary graphics are extracted from the digital display screen elements of the body fat scale, which are simple and powerful, further strengthening welland technology's professional image in the field of smart health services.
the combination of wole technology's sharp market vision and unique "design language" and presentation through visual upgrades will help deepen the emotional connection with consumers, break through market bottlenecks, and gain the key strategy of taking the lead.
eight-electrode body fat scale category strengthens brand drive
from a macro perspective, brand renewal and upgrading means users' comprehensive review of the company's product concept, image concept, and attitude concept. after the renewal, volai technology will focus on the implementation of the new strategy, optimize user experience and deepen emotional connection, and strengthen brand driving force through innovative health monitoring products and equipment.
volai technology has been making a body fat scale for 30 years and is the leader in the body fat scale industry. the volai eight-electrode body fat scale is the company's most representative product label. it is currently the industry's no. 1 in shipments and is a strategic development product for the company. volai technology has gathered a team of more than 100 top all-round r&d elites in the industry. with ingenious technological innovation, the eight-electrode body fat scale has unprecedented accuracy and comprehensiveness. it has surpassed the limitations of traditional body fat scales and established a more accurate human data model based on the data of the "volai dexa laboratory", thus creating an eight-electrode body fat scale with precise measurements, with a correlation of ≥0.985, which accurately captures subtle changes in the body and realizes the true meaning of "visible body fat health".
the volai eight-electrode body fat scale is not only the ultimate pursuit of technological power, but also the profound practice of volai technology's commitment to consumers' body fat health. the brand strength has turned into visible health data at this moment. every time you stand on this body fat scale, it is a deep dialogue with your body and a re-examination of body fat and healthy life. volai technology, with the eight-electrode body fat scale as a bridge, builds a strong brand perception for consumers, connects the future of technology and health, and allows every soul who pursues a healthy life of body fat to walk on this road more firmly and confidently.
under the wave of intelligent technology, wola technology takes the new strategy as the starting point, accurately builds a high-potential barrier for its own brand, seizes the global body fat management market with a more confident attitude, and is committed to building a digital and intelligent ecosystem for human body fat health.
we believe that with welland technology's outstanding r&d leadership, in this ecosystem, welland technology is not only a technology leader, but also a disseminator of body fat health culture, establishing a benchmark image of "chinese brand-welland welland technology" in the new health era!
