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according to the news from bianniu.com on august 29, xia yiping, ceo of jiyue automobile, choked up and cried several times during a recent interview with the media.

in an interview, xia yiping said, "as everyone knows, we sold more than 200 (units) in january and more than 100 (units) in february. i feel very uncomfortable about it. actually, you said that we didn't do the right thing? but later i thought to myself that you are a latecomer. if you copy what others do, and your foundation is not as good as others, you can't succeed. the success of others is because they already have systematic capabilities, so you can't learn from others." when saying these words, xia yiping began to choke and wiped away tears with a tissue.

it is understood that jiyue automobile is jointly created by geely and baidu. on august 14, 2023, the "jiyue" brand was officially released, and the first model was officially named "jiyue 01". on october 27, jiyue 01 was officially launched. despite the empowerment of traditional car companies and leading internet companies behind it, jiyue automobile has been slow to open up the market. public data shows that from january to june 2024, the sales of jiyue automobile were 218, 147, 511, 362, 1001, and 461 respectively, with an average monthly sales of only 450 vehicles.