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the era of quality living has arrived, and good houses and good services have become the common pursuit of consumers. there are many new houses in beijing and the information is complicated. how to obtain more comprehensive information, more efficient house viewing services, and more favorable prices has become a pain point that consumers urgently need to solve in new house transactions.

against this background, beijing lianjia and china overseas new town recently signed a strategic cooperation agreement. through beijing lianjia's online platform and offline store resources, it will connect consumers' housing needs with china overseas new town's high-quality properties, thereby enhancing consumers' housing experience and helping consumers choose and buy the right houses.

figure: beijing lianjia and china overseas new town signed a strategic cooperation agreement

at the signing ceremony, beijing lianjia announced that it would carry out in-depth collaboration with china overseas new city’s six high-quality real estate projects in the west of beijing, including chang’an yuanjing, china overseas huanyu tianxia|tianjing, china overseas xuefu li, china overseas yunting, china overseas chang’an yu, and china overseas xueshili.

online, beijing lianjia relies on the advantages of the platform to provide real-time real estate consultation through the lianjia app and online live broadcast room to improve the efficiency of house selection; offline, through the network of stores and brokers throughout the region, it realizes the closed loop of online and offline services and the efficient linkage of primary and secondary businesses, helping developers to accurately market and efficiently sell. for zhonghai new town, as a well-known developer that has been deeply rooted in the west of beijing for a long time, it deeply understands the housing needs of regional consumers, has created a number of hot-selling real estate projects, and also provides lianjia with better quality and more diverse choices for new homes.

it is not difficult to see that the strategic cooperation between beijing lianjia and china overseas new city is not only a cross-brand marketing linkage, but also an innovative exploration of real estate marketing models.

as the golden september and silver october are approaching, as the starting point of the strategic cooperation between the two parties, beijing lianjia and zhonghai new town will simultaneously launch the "zhonghai new town brand week" online marketing promotion activity on beike.com and lianjia.com. from august 25 to august 31, the two parties will focus on the six high-quality real estate projects in cooperation, and provide buyers with multiple benefits such as selected special-price houses and real estate discounts.

in the future, beijing lianjia will continue to deepen its cooperation with brand developers. by exploring diversified cooperation models, it will provide buyers with a more secure and convenient house viewing and purchasing experience, and actively help the new housing market release more vitality and achieve more stable development.

text/beijing youth daily reporter li heng