news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

today, the social travel reality show "blind box travel bureau" produced by youku officially announced that it will be released on september 7. its pilot film will be launched on youku at 12 noon on august 31 (saturday) to meet the audience. "blind box travel bureau" is exclusively sponsored by du xiaoman, co-sponsored by samsung, special sponsor aise baobao, and 5g official partner china mobile. the program officially announced a strong lineup of 16 stars today. hu ke serves as the "director", and chang yuan, cheng xiao, he yu, ji lingchen, liu xueyi, sha yi, shen yue, shang xiaoju, tian jiarui, wang feng, wu yi, xia zhiguang, yang chaoyue, yue yunpeng, zhang bichen (in alphabetical order of surnames) and others as "travelers" of the blind box family participated in the recording.

in each issue, 12 travelers form 4 travel groups with different styles after mutual selection, and check in cities with different styles such as quanzhou, chaozhou, harbin, and guiyang, completing 10 blind box trips. the 4 travel groups start city theme trips under the ingenious blind box mechanism, experience local culture and customs in fun games, and convey social charm in the relationship growth of "partnership within the group and competition outside the group".

local characteristic games unlock the happiness of all the stars, and the "matryoshka-style social interaction" fully demonstrates their true nature

in the latest promotional video, we can see that "blind box travel bureau" interprets the diversified travel status and presents the diverse faces of celebrities on the journey, which has aroused great interest among the audience. for each city-themed blind box travel, the program team uses local materials to gamify the local characteristics of each stop, and guides the blind box family to unlock surprises step by step in the game challenges. from the film, we can see that xia zhiguang is having fun and bluntly said "never trust a woman", showing his straightforward and lovely side; liu xueyi seemed quite helpless because he was worried that his partner with ji lingchen would be on the "black hot search". this frankness and outspokenness made countless netizens sigh "too real brother"; tian jiarui used an authentic shandong dialect "my dear mother", which made people laugh; cheng xiao curiously asked if this program was a love variety show, which triggered countless reverie.

it turns out that the blind box family will complete various tasks and challenges through games while enjoying the beautiful scenery of various places, unlocking the food and accommodation for the day, which makes the journey full of variables. with the unknown environment and competitive relationship, the program will form a highlight formation of "the group is a travel partner, and the group is a competitive opponent". this "nesting doll-style" travel social mode not only tests the teamwork and adaptability of the blind box family, but also brings a fresh, exciting and hilarious viewing experience to the audience.

in the official mutual evaluation form of the blind box family "what do travel partners comment on" released earlier, yang chaoyue appeared as a travel layback, taking things as they come; while shen yue clearly stated that she could not accept travel partners of different frequencies, forming a sharp contrast. the celebrity travelers showed their unique personalities and travel attitudes, and these real and vivid moments made the audience full of expectations for the interaction and collision in the program.

innovative gamification of local folk customs, using culture to shape tourism and go on blind box travel

with the release date of "blind box travel bureau" and the official announcement of the star lineup, the program has attracted a lot of attention from the audience. what is even more remarkable is that "blind box travel bureau" cleverly combines "traditional elements" with "modern aesthetics" in the travel process and game links, and pays attention to the expression of "segmented aesthetics" in the extraction of local characteristic elements, the research and development of competitive creativity, and the planning of artistic effects.

from the promotional video, we can see that the blind box family personally experienced the "duck catching" game combined with the dragon boat festival folk customs in quanzhou; in chaozhou, they encountered the 24 festival drums in the form of blind box challenges, which was very interesting. this attempt to gamify local characteristics gives the local traditional culture a youthful look, which not only allows the blind box family and the audience to feel the strong local customs, but also harvests countless laughter in the "reversal" of the game rules. in addition to the food scenery, the program will show the multi-level traditional beauty of local customs, products, skills, customs, lifestyles, etc. this game design, which uses local materials and has unlimited creativity, not only tests the wisdom and courage of the blind box family, but also inspires the social sparks between them, and bursts of stalks and laughter continue.

different from slow travel variety shows, "blind box travel bureau" ensures the sense of travel to explore the city's style, and uses special games to connect the local fireworks. the rhythm is bright and interesting, creating a hilarious blind box journey with all-star participation in a battle of wits and courage, providing the audience with emotional value of happiness and decompression. adhering to the purpose of "going all out for good content", youku continues to inherit, maintain integrity and innovate while integrating into the public and life, and infiltrates important era characteristics and humanistic feelings in the content planning of "blind box travel bureau".

starting from september 7th, "blind box travel bureau" will be exclusively broadcast on youku at 12 noon every saturday. the pilot film will be launched at 12 noon on august 31st. let us embark on this hilarious blind box journey full of unknowns and surprises!