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burberry's new advertising campaign was shot in the english lake district, paying tribute to the natural landscape and cultural features of britain and ireland.

the burberry winter 2024 collection is a vivid interpretation of practical and functional design, incorporating the exquisite craftsmanship of county donegal in ireland and lochcarron in scotland to create a series of diverse fabrics, structures and exquisite details.

trench coats are made from colorful fabrics such as twill flannel, wool and leather. duffle coats are lined with shearling and paired with multi-layered field jackets to create warm protection.

the scottish skirt is made of burberry checked wool fabric, adding a brand element. the tailored products are inspired by london's savile row, including classic pieces such as soft and relaxed double-breasted suits. there are also round neck sweaters in lightweight wool fabric.

the soft and upright design style makes the brand's bag model. the tent bag draws inspiration from the equestrian knight logo (ekd), and the rocking horse bag and knight bag make a bright return, showing their style again. the footwear design is rooted in the outdoor world, presenting the protective rubber sole stomp boot; paired with the saddle boot that debuted in the 2023 winter series, it has a new look with soft calfskin material and equestrian elements.

earth tones are incorporated into the series' diverse designs, offering a variety of options such as dark brown, dark green, classic beige and custard cream.

"explorers, the outdoors and natural landscapes that wear burberry are part of our heritage and provide us with endless inspiration. the lake district evokes a sense of familiarity and adventure." - daniel lee, chief creative director, burberry

appearances: zhang lina, li zilong, agyness deyn, adwoa aboah, amin lawal, babacar ndoye, benjamin moss, george osborne, henry kitcher, jack cooper, jemima le sueur, jude furnivall, lauren theobald, lila moss, lily donaldson, maya wigram, nora attal and tiana mohammed

creative director: daniel lee

photography: tyrone lebon

video director: arthur williams