professors from renmin university of china joined hands with tiktok creators to teach the "first lesson of the school year for parents" in communities across the country
2024-08-29
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"big internet celebrity, you are now popular. the official will give you a bonus. follow the anchor to claim it."
"this is a retirement assistance project launched by our company. if you invest in our project, you can get 20% interest every year, and you can live in our five-star retirement apartment for free after retirement." "aunt zhang has been bullied by her daughter-in-law for a long time, and we can't just sit back and watch! today, we will give everyone a peace buckle that originally cost 3999 for 199. i hope all uncles and aunts in the world can be safe and happy."
after hearing these words, i believe that most netizens can see through the routine at once. however, there are still many elderly people who have not been online for a long time and cannot distinguish the authenticity of online content and are easily confused.
to help the elderly surf the internet safely, douyin and the school of population and health of renmin university of china jointly launched the "smart sunset" internet literacy open course (hereinafter referred to as the "course"), linking up with public security departments in many places to popularize network security knowledge among the elderly, helping them identify network risks and improve their awareness and ability to prevent risks.
professors tang dan and tao tao, and associate professors zhou zhuping and jin yongai from the school of population and health of renmin university of china served as lecturers and went to beijing, shanghai, wuhan, changsha, nanning, suining, xingtai and other places to give offline lectures to about 800 elderly people. the video of the course content has been played more than 37 million times on the douyin platform.
the course covers the practical functions of the internet, how the elderly can surf the internet safely, how to identify fraud routines, etc. in order to facilitate the memory of the elderly, the course also compiles safe internet knowledge and anti-fraud skills into a jingle, "there are many ways to find information, don't blindly follow the source of information", "pretend to be a famous doctor to popularize science, sell misery and hype routines", "there are many scams that only make money and no losses, don't believe in big money-making things", "the accusation just came from the sky, pretending to handle the case is a fraud"... in addition, the course also has a short play performance session, where student assistants perform fraud routines in person, so that the elderly can learn anti-fraud knowledge in laughter.
in response to the problem that the elderly are prone to believe in health rumors and impulsively buy all kinds of health products, cui song, a douyin creator and chief physician of the geriatric department of shuguang hospital affiliated to shanghai university of traditional chinese medicine, came to the shanghai station of the course to share scientific health knowledge. cui song advised the elderly to buy and take health foods rationally and restrainedly, and to look for the national health food certification logo - "little blue hat" when buying. he also pointed out the "strange phenomenon" of people seeking medical treatment nowadays: "doctors are most afraid of two 'people', one is called 'buniang' (a certain online search platform), and the other is called 'yila' (shanghainese, them). many elderly people like to bring 'yila' when they see a doctor. 'yila' tells me what medicine i should take for this disease..." cui song reminded that when encountering health problems, believe in medicine, rather than the "family secret recipes" on the internet or "magic medicine from a mysterious region in the world."
in addition to popularizing knowledge about safe internet use, the course also conveys the concept of "healthy internet use". on the one hand, the elderly should take the initiative to obtain valuable and meaningful information and content through the internet; on the other hand, the elderly should consciously manage the length of time they spend online and use the internet in moderation. only by achieving "healthy internet use" can the positive value of the internet and short videos be fully utilized, helping the elderly to "learn something" and "do something useful", and promoting social connection and social participation of the elderly.
at the changsha station of the course, 70-year-old douyin creator wu shared her short video creation experience online. before retirement, wu was a pediatrician. she likes to post douyin because "after becoming a self-media, she has been valued by the outside world and no longer feels that she has become a useless old man after retirement." wu is self-taught. she mainly shares her life experience, personal insights, and parenting knowledge on douyin. the video production is not sophisticated, but she has gained more than 800,000 fans. "i can still make use of my spare time after retirement. the content i share can bring practical help to my fans. i feel very fulfilled," said wu.
in recent years, douyin has continued to improve its elderly-friendly functions, crack down on harmful content related to the elderly, participate in silver-haired charity, and help the elderly integrate into and enjoy digital life. the douyin group social responsibility report shows that in 2023, more than 23 million videos were submitted every day from middle-aged and elderly users over 50 years old. they use douyin to record and share their beautiful lives, convey positive social energy, and constantly create new self-value. (liu rui)
source: guangming.com
