actively responding to the call of the ministry of education, midea's trade-in activity opens a new chapter of "respecting and benefiting teachers"
2024-08-29
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on the eve of the 40th teachers' day, the china teachers' development foundation launched the "respecting and benefiting teachers public welfare action" in beijing on august 26, under the overall coordination of the ministry of education and other seven ministries, with the guidance of the ministry of education's teacher affairs department, the support of the ministry of education's education management information center, and the active participation of caring enterprises, in order to do good things and practical things for teachers through the public welfare model. midea actively responded to the call of the ministry of education, cooperated with the deployment of the ministry of education, participated in the signing ceremony of the "respecting and benefiting teachers public welfare action", and created the "40th anniversary teachers' day midea special internal purchase" event, paying high tribute to educators across the country with practical actions!
sincere gratitude to teachers, exclusive benefits are easily enjoyed
in addition to the trade-in benefits for educators, midea also provides exclusive online and offline in-app purchase discounts. educators can log in to the midea smart home applet online and enter the special event portal to enjoy the midea employee in-app purchase discount price, which is 4% to 30% lower than the official flagship price on the e-commerce platform; offline purchases in designated stores can enjoy in-app purchase discounts, which is 5% to 30% lower than the official recommended retail price. midea strives to bring a more affordable and convenient home appliance purchasing experience to teachers.
(xuan yanchao, vice president of midea group china and general manager of beijing operation center)
in addition, midea also brings tangible benefits such as membership bonuses, scene transformation discounts, and interest-free financial services to further meet the needs of educators to improve the quality of their daily lives. in this event, educators can enjoy exclusive bonuses by presenting their teacher qualification certificates and registering as members. when purchasing designated models, they can receive membership benefits gifts for 2 to 3 consecutive months. not only that, they can also enjoy a maximum reduction of 1,200-1,420 yuan in transformation service fees, making home renovation more convenient, and midea's interest-free 0 down payment benefits make it easy for educators to buy machines without burden.
as a gift to teachers' day, the government and enterprises increase subsidies for old-for-new exchanges
in addition to cooperating with the ministry of education to launch activities to respect and benefit teachers, midea has further implemented the "several measures on strengthening support for large-scale equipment renewal and consumer goods trade-in" issued by the national development and reform commission and the ministry of finance in july, and continued to invest in trade-in subsidies in this "40th anniversary teachers' day midea special internal purchase" event, presenting a heartfelt gift to the vast group of educators.
in order to allow educators to have a more comfortable replacement experience, this trade-in program is not limited to brands or years, and can be cross-product. in addition to exclusive discounts, it also enjoys dual subsidies from the government and enterprises. for teachers who purchase energy-efficient appliances above level 1, the government subsidizes 20%, and for energy-efficient appliances of level 2 and above, the government subsidizes 15%. at the same time, midea provides educators with a variety of replacement options, with a total of 849 models to choose from, and a replacement subsidy of 30-600 yuan per unit, further meeting the home appliance purchasing needs of the teacher group and continuously improving teachers' sense of happiness in life.
it is not difficult to see that this event not only provides a variety of choices for teachers, but also helps them to further improve their quality of life. i believe that in the future, midea will continue to actively cooperate with the ministry of education to carry out the "respecting and benefiting teachers public welfare action". we hope that under the joint promotion of government and enterprises, we can further promote the trend of respecting teachers and valuing education, continue to promote the prosperity and development of education, and make respecting teachers and valuing education a social consensus.
