2024 interesting lifestyle conference interprets consumption trends of young people
2024-08-29
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recently, the fourth "interesting lifestyle conference" was successfully held in beijing. the conference was hosted by china newsweek and organized by its "interesting report" and animation ip "oh my rabbit", aiming to continue to pay attention to the consumption and lifestyle of young people and to get a glimpse of the current fresh changes.
in the fourth year of the conference, "fun! change" became the theme. sometimes a little change can make life more interesting, and change is also to make us better ourselves. the interesting lifestyle conference continues to uphold the spirit of "fun", sharing many insights into young people's consumption life with many scholars, big names, and brand representatives, exploring the meaning of change and recording the changes of the times.
"china newsweek is 25 years old this year, and we are also young people who are brave enough to be ourselves," said wang chenbo, editor-in-chief of china newsweek, in his speech. over the years, china newsweek has continued to resonate with young people. ten years ago, it founded the "interesting report" focusing on young people; seven years ago, it incubated the animation ip "oh my rabbit"; four years ago, the "interesting lifestyle conference" was officially launched, insisting on constantly changing and evolving in the content coordinates of "interesting" and "meaningful".
on this basis, this year's interesting lifestyle conference once again released the "2024 interesting lifestyle report" on site. based on 7,725 valid questionnaires from people aged 16-40 in cities of different levels across the country, it summarized the "top ten life and consumption trends of young people" and tried to interpret for young people the soul-searching question of "where does the money go?"
how sophisticated are young people's "consumption experience"? where do people who don't buy houses spend their money? what are those who are obsessed with practicing the "20-minute park effect" and getting rid of the strong "class flavor" thinking? the answers to these questions can be found in this report.
the report found that young people's attitudes towards "spending money" and "living" have become increasingly clear, and the secret may be: be yourself. they are more "self-centered", looking for emotional value and paying for spirituality; they are more "comfortable", keeping "insensitive" to the eyes of others, and pleasing themselves is worse than pleasing others; they love "nature" more, embracing nature as a redemption from the involutionary rut, and expect their body and mind to be as vibrant as nature.
in this fast-paced era, getting happiness seems to have become a challenge. how to make yourself and the people around you happy again has become something that cheng lu, a talk show actor and screenwriter, has been thinking about. he found that whether it is a wonderful journey to disneyland alone or a table talk show with friends, happiness is hidden in the exploration and excavation of your own interests, and "lowering expectations and raising expectations" can make life simpler and happier.
in response to the anxiety and internal friction of young people, bao huiyi, a writer and professor of the english department of fudan university, gave three suggestions for coping: accept change, learn to accept impermanence as the only constant; care about others, stay curious, and take your eyes off yourself from time to time; don't give up on creativity, no matter how mechanical and repetitive your daily work is, always leave some space for the creative work you like.
how can young people make money in a market that is constantly changing? zhu ning, a famous economist and vice president of the shanghai advanced institute of finance, shanghai jiao tong university, suggested that you should invest as early as possible, keep the process stable, and try to use more money to invest from a global multi-asset perspective. not only that, spending money on yourself, giving yourself more skills, knowledge, and connections, may also make you more money.
hu yong, a professor at the school of journalism and communication of peking university and also a digital media critic, is always reflecting on what mobile phones have brought to people's communication, and calls on people to put down the screens and establish a living, face-to-face, flesh-and-blood relationship.
source: china daily
