"internet civilization e-rise" tencent vice president cai guangzhong: leverage the platform's own advantages to promote the mainstream values of the internet
2024-08-29
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sichuan news network - first screen news reporter qiu kexin photographed and reported
how can a technology and cultural enterprise leverage its own advantages to strengthen mainstream voices and promote mainstream network values? how can it use platform resources to expand the reach of positive energy? on the afternoon of august 28, at the 2024 china internet civilization conference's internet positive energy forum, tencent vice president cai guangzhong used vivid cases to explain to the guests the relationship between technological development and the spread of positive energy.
in his speech, cai guangzhong introduced to the guests how tencent uses platform resources to continuously expand the radiation and influence of positive energy on the internet. "this year, under the guidance of the central cyberspace affairs office, we set up a 'positive energy working group' to coordinate all products in all industries and mobilize the power of all platforms. at important nodes such as the new year's greetings, wechat, qq, tencent news, tencent video and other products have made their own efforts and connected with each other to jointly amplify the mainstream voice and gather positive and positive forces."
in addition to the advantages of platform resources, cai guangzhong introduced that tencent has built a bridge for the exchange and mutual learning of civilizations by launching high-quality works. "in recent years, some positive energy 'explosive' products that demonstrate the common values of mankind have gone abroad and won the love of overseas users. tencent's film and television dramas such as "flowers", "mountains and seas" and "the world" have not only received enthusiastic responses in china, but have also been translated into foreign languages and broadcast in many countries and regions around the world, breaking the previous situation where only costume dramas were "the only one" overseas." in cai guangzhong's view, we must innovate ideas, create more high-quality online ips, and cultivate a "cultural business card" that is unique to china.
"the world is on the eve of a new technological revolution. technological development will bring more challenges and also provide more possibilities." cai guangzhong said that with the help of cutting-edge technology, we will further explore the future-oriented positive energy communication. for example, we will use ai to enhance the immersive experience of positive energy, explore the "activation" of cultural heritage such as the beijing central axis, sanxingdui in sichuan, and the dunhuang caves, so that global users can travel through time and space to interact with chinese civilization.
"the future requires us to have a greater sense of urgency, seize the initiative in scientific and technological development, continuously promote digital empowerment, and inject new impetus into the dissemination of positive energy," said cai guangzhong.
