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yike business review | content e-commerce has entered the second half, and taobao may really have ushered in a counterattack moment

2024-08-29

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cover news reporter lei qiang, cai shiqi, fu wenchao and ouyang hongyu
taobao's grass-growing plan is officially launched: fully access mainstream content media to achieve grass-growing in all regions
on august 27, the alibaba mama taobao seeding conference released a new "taobao seeding plan", which is a commercial solution for taobao to invest hundreds of millions of cash resources and work with merchants to promote off-site all-region seeding and on-site recycling. the taobao seeding plan has achieved a huge upgrade in both business mechanisms and product capabilities. it not only fully accesses mainstream content media to achieve all-region seeding, but also optimizes the algorithm of the consumer dimension and the efficiency of the merchant dimension to improve the efficiency of the conversion of returning to taobao after seeding.
comments:each platform ecosystem has its own unique user group. the closer the content is to the goods and the store, the more direct and smooth the commercialization path will be. taobao proposed the global promotion, which can integrate content and experience, and form a deeper bond between people and goods in terms of breadth and depth of reach, ensuring the efficient flow of traffic in all links of the platform. at the same time, through good content and price-worthy goods, new traffic is continuously injected into the platform, ultimately leading to effective transactions. content e-commerce has entered the second half, and for taobao, it may really be the time to counterattack.
xiaomi and realme ranked third and fourth in the european smartphone market in the second quarter
the latest data from market research firm counterpoint research shows that the european smartphone market continued to recover in the second quarter of 2024, with shipments increasing by 10% year-on-year, including an 8% year-on-year increase in western europe and a 12% year-on-year increase in central and eastern europe. among them, samsung continued to lead in the second quarter of 2024, with shipments increasing by 8% year-on-year. apple rebounded strongly with an 18% year-on-year growth, regaining market share, and with the launch of the iphone 16 series in the third quarter, apple is expected to further consolidate its position in the european market. although xiaomi faces competitive pressure in central and eastern europe, the 41% growth in the western european market effectively offsets part of the decline, and ranks third in the market with an 18% market share. realme mobile also achieved an 18% year-on-year growth in the region, ranking fourth on the list with a 4% market share.
comments:samsung is in a leading position in the smartphone market in most regions. chinese mobile phone brands such as xiaomi and realme can rank third or fourth in such an important market as europe, which shows that their product quality and prices have been recognized by this highly competitive market. the concept of "quality and price ratio" is also popular among consumers overseas.
apple officially announced that it will hold a product launch conference on september 10, and the first ai iphone will debut
on monday local time, apple officially announced that it will hold a special event at its headquarters in cupertino, california at 1 a.m. beijing time on september 10, with the theme of "it's glowtime". the conference is expected to launch the latest iphone, watch and airpods. the two pro series phones of the upcoming iphone 16 will have larger screens and new camera features, such as the newly added "photo button". but the focus of this conference is expected to be apple intelligence, a set of artificial intelligence tools that will be integrated into all new iphones.
comments:the debut of the first ai iphone may herald a new era of smart phones. the larger screen, innovative camera features, and especially the addition of the "photo button" make the iphone 16 pro series more eye-catching. but the real highlight is the integration of apple's intelligence, which will profoundly change our daily experience and is worth looking forward to.
preview of the 2024 yunqi conference: large models, ai applications, humanoid robots...
on august 27, the 2024 yunqi conference was scheduled to be held in yunqi town, hangzhou from september 19 to 21. the conference will have a three-day main forum, more than 400 sub-forums and parallel topics, and will also open a 40,000 square meter smart technology exhibition area. according to the organizing committee of the conference, at the 2024 yunqi conference, baichuan intelligence, zero one everything, kimi, dark side of the moon, zhipu, tongyi big model, etc. will gather together to jointly demonstrate the latest productivity of basic big models. there will also be more than 10 multimodal models that will bring scene applications such as image generation, 3d generation, audio generation, and intelligent coding, bringing participants an immersive interactive experience that is understandable, playable, and smart. in addition, the conference will also focus on cloud computing and ai, from underlying hardware to data centers, from cloud computing infrastructure to data management services, artificial intelligence platforms, and model services, to present a panoramic view of the latest technical forms and product progress of cloud computing in the ai ​​era.
comments:with cloud technology as the theme, the yunqi conference will bring the most cutting-edge and valuable ai technology demonstrations every year. from the preview, the implementation of ai big model applications is undoubtedly the most important core of this year's yunqi conference. baichuan intelligence, zero one everything, kimi, dark side of the moon, zhipu, tongyi big model, etc. will gather together; focusing on cloud computing and ai, from the underlying hardware to the data center, from cloud computing infrastructure to data management services, artificial intelligence platforms and model services, a panoramic presentation of the latest cloud computing technology forms and product progress in the ai ​​era are all solutions, interpretations and paths for how ai technology can be applied and used well at this stage. facing the upgrade of the ai ​​era and the changes that ai brings to the cloud, how cloud computing can demonstrate hundreds of generative ai applications around the world, foresee the cutting-edge scenarios of the integration of ai and the physical world, and create incalculable value together, i believe that it will be answered at this yunqi conference.
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