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on august 28, chinese cup and pot expert hals officially announced wang yuan as the “hals global brand spokesperson”. the two parties joined hands to set out again and write a new story.

it is worth mentioning that many related topics were very popular on that day, attracting the public's continuous attention, fully demonstrating the influence of hals and wang yuan; at the same time, brand advertisements starring wang yuan and many hals new products appeared at high-speed rail stations in many first-tier and new first-tier cities across the country, adding weight to this major event and further showcasing hals' new brand image.

with professionalism as the cornerstone, "china cup and pot expert" is deeply rooted in people's hearts

looking at the international cup and pot market, hals, which has been certified by euromonitor international, a global authoritative market research organization, as "no. 1 in global cup and pot sales for two consecutive years", has become a highly-watched presence.

according to euromonitor international's estimates, the global cup and pot market will reach approximately rmb 58 billion in 2023, an increase of approximately 5 percentage points year-on-year; as consumers' brand awareness increases and their requirements for quality of life improve, the cup and pot market has a more obvious trend of high-end upgrading across categories and within the same category, and added values ​​such as high appearance, intelligence, and environmental protection are also increasingly attracting the attention of consumers.

hals

as an important representative of chinese cup and pot brands, hals upholds the spirit of innovation and research, takes consumer demand as the core, and is the first to propose and insists on practicing the value standard of "five good cups and pots" - "good materials, good craftsmanship, good quality, good appearance, and good reputation", and actively promotes product upgrades to health, lightweight, intelligent, and customized; through independent innovation, industry-university-research cooperation and other means, it continues to carry out new product development and process innovation in the industry, forming a series of innovative results with core independent intellectual property rights - it has obtained more than 600 valid authorized national patents in total, and has led and participated in the formulation of more than 30 national and industry standards; its starry series, journey series and many other products have won international design awards.

in the more than 20 years of development, hals has enabled product quality upgrades with technological innovation, led industry development with professional strength, and become a well-deserved "chinese cup and pot expert."

focus on common ideas and start the road of brand breakthrough and upgrading

in 2023, hals and wang yuan will work together based on the common concept of "focus and professionalism", allowing more young consumers to deeply understand and love hals, and embark on a new journey of brand upgrading.

last july, hals tailored a brand tvc blockbuster "the power of concentration" for the brand's first spokesperson wang yuan, deeply exploring the spiritual resonance and value frequency points between the spokesperson and the brand, and echoing wang yuan's focus on music with hals' focus on cups and pots. relying on wang yuan's influence as a representative of generation z original musicians, more young consumers can see hals' strength and heritage as a "chinese cup and pot expert", thereby accurately conveying the brand's value image.

subsequently, based on in-depth research on young consumers, hals launched a series of actions such as four-city flash mobs, special live broadcast room events, wang yuan co-branded gift boxes and ip co-branded products. through creative event planning, high-quality product presentation, rich and exquisite peripherals and diverse participation methods, it built an all-round, high-density, and highly sustainable three-dimensional communication matrix for young groups, using celebrity potential to leverage brand voice growth, reach more young consumer groups, and achieve synchronous connection between the brand and more consumers, which greatly improved their favorability towards the brand and deepened the public's brand awareness of hals.

hals brand advertisements have been released at important high-speed rail stations in many core cities

with the official announcement of his identity as "hals global brand spokesperson", brand advertisements starring wang yuan and hals new products have appeared on weibo's home screen, hot lists, homepage and other areas, demonstrating a powerful social media communication effect; at the same time, hals's first batch of high-speed rail advertisements appeared at high-speed rail stations in many first-tier and new first-tier cities such as beijing, shanghai, hangzhou, chongqing, and changsha, leveraging the powerful influence of core high-speed rail stations and the huge passenger flow during the summer peak period to further expand the hals brand influence.

in the future, hals will continue to work with global brand spokesperson wang yuan, uphold the brand concept of "focus, professionalism, and expertise", provide consumers with better products, and lead the chinese cup and pot industry into a brighter future!

(source: financial information)

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