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[cnmo technology news] on august 28, faraday future issued an announcement that executive director mo cuitian began to take up the new position of ff uae head. mo cuitian will lead the company's partnership expansion, strategic financing, business development, sales and marketing in the uae and the middle east, as well as the sino-us automotive industry bridge strategy that may be implemented in the middle east in the future.

in april 2024, faraday future announced the establishment of a middle east sales entity in dubai, which is an important milestone in the company's global expansion plan. with its entry into the middle east market, ff has developed a "third pole" strategy in the middle east in addition to its dual home markets in china and the united states. these three major markets all have strong demand for cutting-edge and high-end products.

according to the official introduction, mo cuitian is currently the executive vice president of ff and a member of the company's board of directors. previously, he led ff's global user ecosystem team, including brand and marketing communications, o2o sales and after-sales services, formulation and implementation of user operation strategies, and establishment of an ecological o2o direct sales system. mo cuitian is a senior leader with more than 15 years of senior management experience in the global consumer electronics, high-tech internet industry and smart electric vehicle industry, and is also an important participant in the early establishment of ff.

prior to this, he served as chief marketing officer of leeco holdings and ceo of leeco holdings asia pacific, successfully helping ff develop products in global markets such as the united states, mainland china, india, hong kong, and the asia pacific region. mr. mo also served as vice president of a leading chinese smartphone company, responsible for the launch and promotion of its smart products in the local chinese and global markets.