to strengthen anchor training and create a clear live broadcast environment, douyu has launched a new anchor learning center
2024-08-28
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
in order to further improve the quality of platform content and ensure the standardized operation of the live broadcast ecosystem, douyu launched a new anchor learning center on august 27 and launched a limited-time question-and-answer event to win rewards to encourage platform anchors to actively participate in safety learning and content rules training.
the anchor learning center is newly launched to help anchors improve their literacy
the launch of douyu anchor learning center aims to enhance anchors' in-depth understanding of relevant laws, regulations and platform rules. the center provides video learning materials covering multiple fields such as live broadcast regulations, popular science knowledge, tax knowledge, party history knowledge, etc., to help anchors expand their knowledge and improve their professional quality. at the same time, the center has also launched an anchor safety learning function, and the live broadcast regulation question bank contains 14 types of violations to help anchors deeply understand and comply with platform rules.
to motivate anchors to improve the quality of their content, douyu has optimized the anchor points management rules. after the rules are upgraded, anchors need to improve the quality of their live broadcasts, not hang up, or learn online to get extra points. this move places more emphasis on improving the anchors' personal qualities and content quality. anchors can increase their points by up to 4 points per month through safe learning at the learning center; anchors whose points are deducted to 4 points or less must participate in the assessment to get points back.
in addition, the unblocking rules are also linked to answering questions. the total score of douyu's live broadcast room is 12 points, and violations will result in deductions. when the cumulative deduction of the live broadcast room score reaches a certain level, douyu will take additional punishment measures against the anchor, including but not limited to: freezing its live broadcast room income, restricting recommendations, restricting reward functions, etc. the banned anchor must complete online compliance learning in the learning center and pass the test in the question bank before they can be unblocked and resume broadcasting after the ban expires. the anchor's behavior is linked to learning, which helps to improve the anchor's learning enthusiasm and professional quality, while also improving the platform's regulatory efficiency.
launched a campaign for anchors to answer questions and win rewards, jointly protecting douyu's clear live broadcast environment
in order to further expand the influence of the anchor learning center, from august 27 to september 2, douyu will also launch a limited-time [douyu guardian-anchors answer questions to win rewards] event, inviting anchors from all platforms to participate, answer questions to win the "guardian shield", and room vip cards, fan cards, double intimacy and other benefits will be randomly dropped.
in recent years, douyu has been continuously strengthening content and anchor management. in 2023, douyu banned 180,000 illegal live broadcast rooms throughout the year, and a total of 132,000 illegal live broadcast rooms were banned, demonstrating douyu's determination to combat illegal content. in the first quarter of 2024, douyu launched a number of special clearing operations and centralized rectification of illegal content to create a stable operating environment for the platform. with the launch of the anchor learning center, douyu will continue to optimize the platform system and increase anchor training to create a more standardized and professional live broadcast ecosystem.
yangtze evening news/ziniu news reporter jiang tiansheng
proofread by xu heng
