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Recently, with the explosion of the domestic 3A game "Black Myth: Wukong", the total global sales of Black Myth: Wukong exceeded 10 million, which brought about a wave of "Golden Hoop Stick" craze. Some netizens found that Chow Tai Fook also started selling "Golden Hoop Stick".

It is understood that Chow Tai Fook used 1:1 pure gold to restore the classic Ruyi Jingu Bang, with a total weight of 7616.06 grams, a gold weight of 1755 grams, a total length of 2016.28 mm, and a fixed price of 1.7998 million yuan. @021 asked Chow Tai Fook customer service in the video, and the other party said that there was only one and it was currently on tour in Shenzhen. If needed, it could be adjusted for sale.

Nothing to do with Black Myth: Wukong?

Chow Tai Fook store response

The reporter asked the staff of Chow Tai Fook store, who said: "There is only one golden hoop in the country. It is not that it has been exhibited recently, but it may have become popular recently. It should have been there two years ago."

When asked whether the golden cudgel is related to the recently popular game "Black Myth: Wukong", the staff replied: "There is no connection. This product existed long before "Black Myth: Wukong" came out. Maybe it has received more exposure now because of this game. Chow Tai Fook will make many things with more collectible value, including some ornaments."

When asked if anyone was willing to buy it, the other party said yes, "It's just that not many people asked and the price is relatively high. If you want it, we can apply to the headquarters. There should be a process."

User comments

In the comment section, another netizen posted a photo of a "golden iron fan" he saw on display, and many netizens left messages saying they wanted one.

Some netizens also suggested making a golden hoop that can be taken out.

According to media statistics, in the second quarter of 2024, Chow Tai Fook's retail value (calculated based on the final retail price of products sold to customers) fell by 20% year-on-year, of which mainland China fell by 18.6%, and Hong Kong, Macau and other markets fell by more than 20%.

During the same period, Chow Tai Fook's same-store sales of gold jewelry and products (the retail value of directly-operated retail outlets opened before April 1, 2023 and still in existence on June 30, 2024) fell 27.9% year-on-year in mainland China, and fell by more than 30% in Hong Kong and Macau.

With the game "Black Myth: Wukong" becoming a hit, its peripheral products have become hot sellers. This "golden cudgel" has also brought some attention to Chow Tai Fook, whose performance has been declining.

Source: Morning News, 021 Video, Dongfang Finance