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In commercial competition, it is very important to seize the initiative. For the same type of product, whoever can be first to appear on the market will have an advantage in sales. This advantage is reflected in two aspects. The first is that earlier sales can attract consumers first, and the second is that prices can be reduced earlier later, which can improve competitiveness first. This is why mobile phone manufacturers in the mobile phone industry are particularly keen on grabbing the first launch. When a new type of processor appears, many mobile phone manufacturers will release related models as soon as possible.

For example, after Qualcomm released the Snapdragon 8Gen3 flagship processor, many mobile phone manufacturers announced that their new phones would be the first to be equipped with this processor. In the end, Xiaomi took the lead and released the Xiaomi 14 series flagship. With this first-mover advantage, the Xiaomi 14 series sold very well. However, there are models that profited from being the first to launch, and naturally there are also models that suffered losses due to late releases. vivo's top imaging king vivo X100 Ultra is an example.