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Author: Yu Ning from the Interesting Business Consumption Group

Author: Yu Ning from the Interesting Business Consumption Group

The company is developing better and better, but its brands are not happy. Such a dramatic scene happened to Chongqing Beer (600132.SH).

Recently, Chongqing Beer, which owns many well-known beer brands such as Wusu Beer, Tuborg Beer, 1664, and Shancheng Beer, released its semi-annual report. In the first half of the year, Chongqing Beer's revenue was 8.861 billion yuan, a year-on-year increase of 4.18%; net profit attributable to the parent company was 901 million yuan, a year-on-year increase of 4.19%.

Before the release of the semi-annual results, Chongqing Jiawei Brewery Co., Ltd. (hereinafter referred to as "Chongqing Jiawei"), the producer of Shancheng Beer, published a "manifesto" on its official account entitled "Chongqing Jiawei Brewery Co., Ltd.'s Statement on Saving the "Shancheng" Beer Brand", which directly pointed the finger at the actual controller of Chongqing Beer - the foreign beer giant Carlsberg; it believed that "Carlsberg, based on the maximization of its own interests, has carried out a comprehensive ban and systematic crackdown on the "Shancheng" beer brand."

Image source: screenshot of the official account