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A strong background! Long Danni became a producer at the age of 22, made Hua Chenyu famous, and made Xiao Zhan suffer in silence

2024-08-27

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In 2015, Xiao Zhan participated in "Burning Boy" as the oldest contestant with no acting experience, but he did not make it to the end.

However, Long Danni still picked him out to form the X玖 Youth Group and held hundreds of talent shows. Having seen countless people, Long Danni indeed has a keen eye.

But after Xiao Zhan turned to the film and television industry, even though he became a top star and was able to pay the termination fee, he still failed to terminate his contract with Wajijiwa. He filed a lawsuit, established his own studio, and did not need any resources from the company, but he still could not terminate the contract. From Zhou Bichang, Shang Wenjie to Chen Chusheng and Su Xing, Long Danni, who has fought so many termination lawsuits, is indeed very professional in this regard, and Xiao Zhan can only swallow this loss.

In 2018, "Creation Camp 101" became a hit and Rocket Girls had just debuted. Du Hua took the first place Meng Meiqi and the second place Wu Xuanyi away. At that time, Wajijiwa was just a newly established company, while Lehua had already received considerable investment and had both money and people.

The two sides were about to sue for the artist's operating rights, but Du Hua sent the artist back a few days later. Meng Meiqi, who debuted as the center, lost her center position, and the center position of Rocket Girls became the captain Yamy. In front of Long Danni, Du Hua is just a little sister.

Wajijiwa's contracts must be the most powerful in the entire entertainment industry, after all, they are all practical experience. Long Danni, the godmother of talent shows, is half honored and half criticized. From Li Yuchun to Mao Buyi, she has really selected many excellent singers. Even Zhang Yixing and Hua Chenyu, who were recently quarreled by their fans, were selected by her.

But there are also too many high-quality artists wasted in Long Danni's hands, and the resource allocation issue has never satisfied fans. Who is Long Danni, who was a host at the age of 18 and a producer at the age of 22, and why is her background so strong?

Long Danni was born in a military compound in Changsha, Hunan. She was the youngest and most restless child in the family. She often caused trouble at home. She especially resisted going to kindergarten. The teacher asked the children to put their hands behind their backs. All the children did so, but she refused.

Long Danni had a hard time going to kindergarten every day. She wanted to run away from the kindergarten more than once. One time, her father took her to school on a bicycle. As soon as the bicycle stopped, she jumped off and ran away, refusing to go in. After several times of making trouble, her parents gave up and let her be a wild child in the compound. They only let her go to school when she was in elementary school.

Long Danni showed her love for entertainment stars from a young age. Her first favorite idol was Huang Rong in The Legend of the Condor Heroes. She was only ten years old when the 1983 version was broadcast. Huang Rong was not a traditional beauty in Jin Yong's novels. She was small and smart. Long Danni also wanted to be such a girl.

Long Danni attended the Affiliated High School of Hunan Normal University, where she was in the same class as He Jiong. This class also produced a well-known director, Xie Dikui, who directed the "Where Are We Going, Dad?" series. Li Weijia was two years younger than them. Zhang Yixing, a Hunan boy, also studied in this school, but was picked up by a Korean company before he graduated.

In middle school, Long Danni fully demonstrated her organizational skills. Although she is not tall and has a round face, she is very charismatic. She and He Jiong are both literary and artistic backbones. Long Danni once organized the whole class to anonymously vote for the class flower and class grass. This is probably the earliest "talent show" she organized.

Compared with a good student like He Jiong who is both good in character and academics, Long Danni is indeed a bit rebellious, but it was because of Long Danni's pulling that He Jiong became connected with the host. In his senior year of high school, Long Danni took He Jiong to Hunan TV Station to interview for a young host. Long Danni is outgoing and He Jiong is quick to react. Although the two did not have much experience in hosting, they were not afraid of the stage at all and had a very happy chat.

Because of this successful interview, they became hosts of a student radio station. Long Danni was not satisfied with the conventional music and poetry recitation, and often did something new to make the radio station more interesting. It was also because of this interesting experience that He Jiong developed a strong interest in hosting, and he has been doing it for more than 30 years.

At that time, Long Danni's goal was very clear. She wanted to work in television media, so she applied for Zhejiang Media College, while He Jiong was admitted to Beijing Foreign Studies University with his excellent grades. The two people's life paths thus parted.

Zhejiang Satellite TV has trained many hosts including Zhu Dan, Yi Yi, Li Xiang, Shen Tao, etc. After graduation, Long Danni neither went to Zhejiang Satellite TV nor returned to Hunan, but went to Yangjiang, Guangdong, because she wanted to be closer to TVB.

In the early 1990s, whether it was film and television dramas or variety shows, the Hong Kong industry was at its peak. Many variety shows were very novel, and the stars were also very open and could even be said to be very bold. At that time, Hong Kong had not yet returned to China, and there was not much cultural and entertainment exchange between the two places. Long Danni wanted to get closer to learn from them.

But Long Danni didn't work in Guangdong for long before good news came from her hometown Hunan TV: Hunan Economic Channel was established, and she immediately returned home to apply for the first batch of employees. At first, Long Danni was the host of the program "Lucky 3721", which was probably the first variety show in China that allowed the audience to participate in the interaction.

By calling the hotline on site, the audience who answered the call could attend the program. This novel link made the new program popular, becoming the highest-rated program on Hunan TV and even in the country. Later, many programs followed this format.

Because Long Danni's ability was so outstanding, Hunan TV Station Director Ouyang Changlin handpicked her to be a producer behind the scenes. At the time, she was only 22 years old and was the youngest producer in the station. From then on, Long Danni's variety show career was unstoppable, and she created many popular variety shows.

Long Danni also hosted a program called "True Feelings". When she couldn't find a suitable host, she suddenly remembered Wang Han, who had worked with her as a director, and asked him to be the host. Wang Han's classic line "There is true feeling and true love in the world" came from this program.

Although Wang Han is a latecomer, his high emotional intelligence and clever language skills make him a great host. He has never returned to the backstage since "True Feelings" and has gradually become the mainstay of Hunan TV. Wang Han and Long Danni also collaborated on the local dialect talk show "The More You Talk, the Happier You Are". Many Hunan children grew up watching this show.

Hunan Satellite TV’s current production model is contracting and competing. For example, "Singer" and "Sound of Life" are produced by Hong Xiao's team, and "Sisters Who Make Waves" and "Pi Ge" are produced by Wu Mengzhi's team. For many programs, the production team proposes a plan, and only after it is approved can it be produced, attracted, and broadcast. Only when the effect is good can it become the norm.

In the past, Hunan TV had a large team. Long Danni was promoted and given salary increases by virtue of her outstanding ability. She was in charge of more and more programs, so she was the producer of many programs. Of course, it was the Super Girl and Fast Boy talent shows that really made Long Danni famous and made Hunan TV the leader in variety shows.

The first talent show produced by Long Danni was not "Super Girl" in 2004, but "Star Academy" in the same year, hosted by He Jiong. The format of the show is amateur contestants plus celebrity mentors commenting. The third place winner of the first show was Academy Award winner Liu Yase, and the fourth place was Lu Hu.

At that time, Liu Yase was like a tomboy with a buzz cut. Although she was not a good singer or dancer, she was very charming. Liu Yase was a very popular contestant, especially in school. It was said that because she did not win the championship in the end, her fans were so angry that they smashed the TV.

The third place winner of the second year of "Star Academy" was Zhang Yixing. He was also somewhat famous at the time and was soon selected by South Korea's SM company. After training for several years, he made his debut as a member of EXO in 2012.

Seeing how much popularity the talent show brought, Long Danni decided to go big and hold a national talent show in the summer, starting with auditions in each region and going all the way to the finals, where the champion would be chosen by audience vote. Even Long Danni probably didn't expect the popularity of Super Girl in 2005. Almost everyone voted for Super Girl that summer.

Hunan TV also set up Tianyu Media to sign these celebrities who became famous through talent shows. Long Danni is the president. Li Yuchun, Hua Chenyu and Zhang Jie were all artists of Tianyu. Of course, Tianyu Media is not an experienced agency, and its resources are mostly limited to Hunan TV.

In addition, there are so many contestants every year, Tianyu has limited resources, and is eager to cash in and cannot provide mature planning and support for artists, which has caused many contract termination disputes. In 2005, only Jane Zhang escaped by luck and did not sign with Tianyu, but many people think this is the reason why she did not win the championship.

The runner-up in 2005, Zhou Bichang, the champion in 2006, Shang Wenjie, the champion in 2007, Chen Chusheng, and the runner-up, Su Xing, all experienced contract termination disputes. Of course, many less popular artists have also proposed to terminate their contracts. These artists basically all lost money. Huayi once paid 7 million for Shang Wenjie.

Chen Chusheng is said to have been fined tens of millions because he stood up Hunan TV's New Year's Eve party and suddenly disappeared on New Year's Eve, causing a broadcast error. Tianyu first put him on ice, and then received a high penalty for breach of contract. Chen Chusheng didn't have a good time in those years.

So with such rich experience, how could Xiao Zhan successfully terminate the contract? Moreover, Long Danni not only produced Hunan Satellite TV's talent show, but also Dragon TV paid her a high price to produce "Come on! Good Man" and made stars such as Jing Boran and Li Yifeng famous. This was also Long Danni's short-term job-hopping experience. She was soon invited back to Hunan Satellite TV with a higher position and higher salary.

After several years of talent shows, Long Danni turned her attention to film and television, launching the movies "Let's Go Watch Meteor Shower" and "Where Are We Going, Dad?", both of which achieved good results. Hunan Satellite TV also established a film and television company, and Long Danni was still appointed as the general manager. The movie "October Besieged City" starring Li Yuchun was invested by this company.

After producing so many classic programs, Long Danni was no longer satisfied with the traditional TV media platform, and she decided to make another breakthrough. In 2017, she resigned from the position of general manager of Tianyu Media, completely left Hunan Satellite TV, and founded Wajijiwa. This name seems random, but it is actually Long Danni’s first online name.

However, Wajijiwa's operating model is still talent shows, but the cooperation platform has changed from Hunan Satellite TV to Tencent Video. Fortunately, Long Danni made a good start and selected Mao Buyi in "The Next Generation of Stars" in 2017.

"Tomorrow's Son" is really high quality among talent shows, especially the first season. The finals were all live broadcast, without any sound editing or lip-syncing. Few shows dare to do this this year. The first season contributed many famous scenes, such as Mao Buyi's "Xiaochou" and Xue Zhiqian's strike due to a scandal. It can be said to be quite exciting.

Afterwards, "The Next Generation of Idols" and "Creation Camp" series were run in parallel, both produced and operated by Wajijiwa. In terms of talent shows, Long Danni is definitely the best, but in terms of artist management, she is really average. She has signed so many artists, but only a few of them have been made famous.

Long Danni has a persistent dream of forming a boy band or girl band. When she was working on Super Boy and Super Girl, she had created Supreme Lihe and IME, but they were not very popular. Later, she created X玖少年团, which was also not popular. Only Rocket Girls and R1SE, which have their own popularity, have achieved good results, held concerts with tens of thousands of people, and their works are also of high quality.

Long Danni has been criticized a lot, but her aesthetics and taste in music are quite good, and the talent show also tried to respect the characteristics of the contestants. Moreover, most of the artists who had lawsuits with her have made peace and re-cooperated with her to do programs together. When Chen Chusheng and Su Xing see Long Danni, they will give her a century hug and forget their grudges with a smile.

Among all the contestants, Long Danni's favorites are probably Li Yuchun and Hua Chenyu, who are also the people she has worked with the most. These two champions have strong personal styles in music and have both been successful, which must have been due to Long Danni's support behind the scenes.

Zhang Yuqi, who is very talented, went to Berkeley to study after winning the "Singer of Tomorrow" competition. She has hardly performed in the two years since signing with Wajijiwa. When the limited contract ended, she returned to her old club. Long Danni actually let such a good seedling go. I don't know if she has become kind-hearted or is powerless.

In the past two years, talent shows have been restricted. Tencent and iQiyi have moved their operations overseas and launched them on international platforms. The producers are no longer Wajijiwa. Long Danni, who cannot participate in talent shows, is not very competitive in the industry. After all, she does not have a stable job like Hunan Satellite TV, and the platform does not have a guaranteed job. I wonder what tricks Long Danni can come up with in this difficult situation.

Long Danni has many friends in the circle, such as her drinking buddy Song Dandan, who Du Hua also said has a good relationship with, and she has not broken up with Li Weijia and He Jiong, who have been classmates for many years. Long Danni likes drinking and singing. It is said that she once opened a bar in Changsha and often invited friends to drink and eat, but she did not make any money every month.

She has time to drink and sing, but no time to fall in love. She once had a scandal with Li Weijia, but it was not confirmed. Long Danni is 51 years old this year. She became a producer at the age of 22, which made Xiao Zhan suffer a loss. With her personality, she will not accept her fate. I am looking forward to the new moves of this talent show godmother.