Innovation leads the future, Yajiang e-commerce platform helps "small town youth" pursue their dreams
2024-08-27
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
In recent years, Yajiang County, Ganzi Prefecture, Sichuan Province has focused on the field of youth innovation and entrepreneurship, actively built high-quality entrepreneurship and employment platforms, attracted a group of outstanding young people to return to their hometowns to start businesses and find jobs, helped characteristic products go out of the mountains, injected strong impetus into the rural revitalization and development of Yajiang, and contributed extraordinary strength.
Live broadcast
At the Yajiang County e-commerce center, Ding Zhennajia, project manager of Yajiang County Tiandao Agricultural Development Co., Ltd., and Ze Renzhongka, business manager of Yajiang County Yamao Ecological Agriculture Development Co., Ltd., are busy leading their teams to sell various Yajiang agricultural products online. Some are responsible for live streaming and promoting the new Matsutake products launched this year, while others are responsible for the operation and management of backend data to ensure that orders are completed and shipped in a timely manner.
Ding Zhennajia said, "Yajiang is the hometown of Chinese matsutake mushrooms. 'Yajiang matsutake mushrooms' are not only landmark products and organic products, but also top-notch products in the country and even the world. Over the past 19 years, the government has attached great importance to the e-commerce industry, established the Yajiang E-commerce Center, issued a series of relevant policies, and carried out various e-commerce trainings. It was at this time that we seized the opportunity and started to engage in the e-commerce industry."
Fresh Yajiang Matsutake
Relying on the "Yajiang Matsutake" brand, Yajiang County E-commerce Center has innovatively developed various special products, such as Matsutake wine, Matsutake seasoning packets, Matsutake soda biscuits, etc., continuously enriching product variety and improving product quality; and adopting a combination of "online + offline" marketing model to create a Yajiang e-commerce live broadcast base, expand the sales channels of Yajiang's high-quality agricultural products, and enhance the brand awareness and social influence of the "Yajiang Matsutake" brand.
Zeren Zhongka said, "I started working in e-commerce when I returned to my hometown in 2022. This job has enabled me to gain rich experience in e-commerce operations, helped me grow, and strengthened my confidence in doing a good job in e-commerce. I hope that in the future, through innovative marketing methods and expanded channels, I can further enhance the influence of Yajiang e-commerce and let more people know and love Yajiang matsutake and Yajiang's high-quality agricultural products."
Yajiang Matsutake Specialty - Matsutake Sauce
It is reported that since the beginning of this year, Yajiang County E-commerce Center has sold a total of 24 kinds of agricultural products including fresh matsutake mushrooms. Among them, three kinds of products were newly developed this year, mainly sold to Sichuan, Zhejiang, Guangdong and other places, and achieved sales of 2.43 million yuan through online sales.
"In the future, we will continue to learn and grow based on industry development, drive local youth entrepreneurship and employment, and jointly use e-commerce to promote Yajiang specialties in Sichuan and China," said Ding Zhen Najia.
Staff are introducing the specialty of Matsutake
In recent years, Yajiang County has demonstrated its high attention and firm support for youth innovation and entrepreneurship with practical actions, and has worked hard to pave a broad road to success and dreams for young people. The county has continuously strengthened education on youth innovation and entrepreneurship around youth innovation and entrepreneurship and youth development, and actively cultivated youth innovation awareness and entrepreneurial spirit; introduced incentive and support policies to provide financial, tax, and venue support for youth innovation and entrepreneurship; created various innovation and entrepreneurship incubation bases to provide young people with a good entrepreneurial environment and resource sharing platform; organized and held innovation and entrepreneurship competitions, exchange meetings and other activities to promote exchanges and cooperation among young people and stimulate their innovative vitality; vigorously publicized and commended outstanding young innovators and entrepreneurs, played a role model and encouraged more young people to participate in innovation and entrepreneurship. (Source/Photo by the Publicity Department of Yajiang County Party Committee)
