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The 3A blockbuster "Black Myth: Wukong" that has recently become popular all over the world has not only made domestic games proud, but also made more people see the unlimited potential of "games going out of the circle and culture going overseas".

Why has a game like "Journey to the West", which is based on old stories and old characters, become so popular this time?

Some people say that it is because games have given traditional culture new era connotations and forms of expression that players at home and around the world have found cultural identity and emotional resonance in games.

As Luo Yonghao also commented, "'Black Monkey' is a rare spontaneous group goodwill event on the Internet in recent years. If you are doing something that everyone recognizes as very impressive, then you will never lack support."

The new Blue Mountain, which was released on the same day as "Black Myth: Wukong", is undoubtedly such a model with the same spiritual core.

"In accordance with the new intelligent era, including the 5.0 era of the equipment era, we are using the 5.0 era thinking to operate the entire Weipai and the entire Blue Mountain."

On the evening of August 20, after the launch conference of the all-new Blue Mountain, Liu Yanzhao, vice president of Great Wall Motors, said in an interview that although the appearance of the all-new Blue Mountain has not changed, in fact, earth-shaking changes have taken place "in its bones".

Coffee Pilot Ultra, Hi4 intelligent electric hybrid four-wheel drive, CDC million-level luxury car chassis, luxury car-level Dolby Cinema, minus 6 degrees Celsius refrigerator, AI voice interaction large model... The new Blue Mountain, with a starting price of less than 300,000, not only shows Wei's full sincerity, but also its strong determination to fight back.

This year, especially in the second half of the year, "NOA" has become a moment of explosive growth for major automakers to "show off their muscles". Great Wall, which has been somewhat "silent" in this field before, has undoubtedly attracted much attention with the "intelligent driving" label strongly branded on the new Blue Mountain.

Liu Yanzhao also said that thanks to Great Wall's end-to-end intelligent driving model SEE, the new Blue Mountain will become smarter and smarter, comparable to "experienced drivers". Moreover, users only need to go through a "500-kilometer running-in period" before the NOA experience will get better and better.Let every user have the pleasure of technological leadership.

So, in the current market where intelligent driving technology is competing to develop, how did Great Wall and Weipai explore and gradually forge their own paths?

In this regard, we had a good chat with Liu Yanzhao, and listened to his detailed explanation of how Wei Brand persisted and innovated in the fierce competition behind the launch of the new Blue Mountain.

(1) Seeking truth and reality: Weipai’s “sense of mission”

“For the new Blue Mountain, we have indeed made a major optimization from the inside out, including the team and the organizational structure. Everything is brand new.” Regarding the new Blue Mountain launched this time, Liu Yanzhao undoubtedly hopes that everyone will pay more attention to the “updated” Wei brand behind it.

Just looking at the product strength of the new Blue Mountain, not only are refrigerators, color TVs, and large sofas all fully equipped, but the advancement in intelligence is enough to show the strength of the Wei brand.

"In fact, Great Wall Motors' intelligence and smart driving started in 2011. President Wei wrote to me that Great Wall Motors is the "sweeping monk" in smart driving." Liu Yanzhao said that today's (intelligent) achievement of the new Blue Mountain is the result of long-term accumulation.What we see now is just the tip of the iceberg. In fact, there is still 99% of the volume that has not been revealed.

In the new Blue Mountain, we can not only see that Great Wall Motors' new generation of self-developed cockpit hardware platform domain controller has maximized the potential of the 8295 chip and the latest generation of SOC chips, but also that the Coffee Pilot Ultra it is equipped with has full-scene, all-weather, and all-time applicability, as well as a safer and more sensitive intelligent driving experience compared to Tesla's pure vision solution.

"If Great Wall wanted to do this, it would have studied it thoroughly and found a more suitable one, or at this stage... why did we come out now? Because we think it is mature enough at this stage."Liu Yanzhao admitted that every technological product of Great Wall Motors is launched into the market only after being fully researched and mature, and it never blindly pursues hot spots.

As intelligent driving technology becomes the focus of the industry, many automakers are accelerating the pace of technology implementation in order to gain an advantage in the market. However, Great Wall Motors has chosen a different path.

"Our pressure does not come from any particular leader. It comes from the technology and industry we are engaged in, and whether we can promote and lead the development of this industry and create real user value and social value for our users."

Liu Yanzhao's words not only reveal Weipai's original intention in the field of intelligent driving, but also demonstrate Great Wall Motors' sense of mission in technological innovation. For Weipai, the value of the brand is not only reflected in the products, but also in the corporate spirit behind it.

(2) Responsibility and perseverance: user safety first

In Liu Yanzhao's eyes, the success of Weipai not only depends on advanced technology, but also stems from Great Wall Motors' sense of responsibility and commitment to user safety.

"It is precisely because of Great Wall's responsible attitude that we passed the previous things when we were almost done," he said.

In the process of technology promotion, Great Wall always puts user safety first and would rather slow down the pace to ensure the reliability of the technology and the user experience.

Liu Yanzhao said that at the press conference, in the introduction of the "safety" part of the new Blue Mountain, there was originally a statement about "the new Blue Mountain has achieved the industry's first two-way mobile side impact protection at intersections, second and third row TOP SAFETY", but the company decided to delete it after careful consideration.

"We definitely don't use safety as a marketing tool. We will use all technologies, and we cancelled that sentence with great pain. From the delivery of the first Wei brand car to the present, we have maintained zero deaths in all our cars and zero deaths in all our traffic accidents." He said that in view of the national conditions, Wei brand could not carry out such communication because it involves issues of humanistic and moral values.

This commitment to responsibility is also reflected in the promotion of Weipai's intelligent driving technology. Liu Yanzhao revealed that Weipai's NOA (intelligent navigation assisted driving) function has been gradually implemented nationwide, but Great Wall Motors is particularly cautious in the pace of opening up cities.

"Our philosophy is to have such a rhythm, but based on the performance of these four cities, we are currently planning to speed up the pace of opening cities. We still need to take another look." He said that Wei Pai not only pays attention to the implementation of technology, but also attaches more importance to user acceptance and actual feedback, so as to ensure that every step is steady and solid.

"The pressure that President Wei puts on us is on products and operations. We must make this thing real and practical." Liu Yanzhao emphasized that the prudent business philosophy that Great Wall Motors has always adhered to is exactly what Wei brand has insisted on so far.

(3) Kung Fu Clap

During the interview, Liu Yanzhao mentioned Wei Jianjun's impromptu speech at the press conference many times:

"What Mr. Wei said came from his heart, and everyone can feel it. No manuscript can be written like this. No copywriting master or content communication team can write like this." Liu Yanzhao said with a smile that this kind of expression from the heart is not only a revelation of true emotions, but also a reflection of Wei brand's insistence on seeking truth from facts in market competition.

As an important brand of Great Wall Motors, I believe that under the leadership of Liu Yanzhao and his team, Wei Brand will continue to uphold Great Wall Motors' sense of responsibility and innovative spirit, constantly promote the intelligent process of China's automobile industry, and at the same time, embark on a path of intelligent driving of its own.