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The 18th China Shoe Capital (Wenzhou) Shoe Trade Fair and 2024 Shoe Industry Chain Exhibition kicked off. Photo provided by the Publicity Department of Lucheng District Committee

Starting from a pair of shoes, from small to large, gathering into a chain, and building a full-chain industrial cluster. On August 24, the two-day 18th China Shoe Capital (Wenzhou) Shoe Trade Fair and 2024 Shoe Industry Chain Exhibition kicked off at the Global Trade Port in Lucheng District, Wenzhou City.

As an important part of the Wenzhou International Fashion Series of Activities, this event brings together the development of the entire industrial chain. From the dimensions of new products, new equipment, new technologies, etc., a number of high-tech "eye-catching" exhibits are exhibited, attracting more than 100 local shoe companies to participate in the exhibition, providing one-stop supply options for nationally renowned brands such as Belle, Tianmeiyi, and Kadigo.

In the exhibition area of ​​Wenzhou Shouyi Shoes Co., Ltd., new materials such as carbon fiber used in the production of shoe uppers are on display. Wang Ge, general manager of the company, said: "A good pair of shoes should not only be comfortable to wear, but also flexibly meet the wearing needs of different scenarios. This year we focus on developing outdoor leisure sports shoes. A pair of shoes has to go through more than 10 tests, and the development cycle is as long as 3-5 months. We hope to meet the actual wearing experience of 'thousands of people and thousands of feet' through flexible adjustment of the structure."

To turn a pair of shoes into a 100 billion yuan industry, Lucheng relies on more than just technology. The vision and pattern of working with international first-line brands for many years have given practitioners a keen sense of smell and super execution. Wenzhou Ludian Shoes Co., Ltd. said: "Targeting the young group who pursue fashion and comfort, the new styles we developed not only have sweat-absorbing and anti-slip functions, but also add fashionable creativity, such as using contrasting colors and adding rhinestones, so that creativity and function can create sparks."

Digital technology is applied to shoemaking. Photo provided by the Publicity Department of Lucheng District Committee

With the strong injection of technological and intelligent elements, the traditional shoemaking industry is striding forward on the road of "intelligent manufacturing". In the AI ​​exhibition area next to it, various brands have transformed into black technology players, using all kinds of cool digital technologies from operating systems to AI algorithms. For example, focusing on the transformation from "traditional factories" to "factories of the future", Wenzhou Shoe and Leather Industry Research Institute uses AI artificial intelligence technology to conduct big data analysis on fashion trends, consumer preferences, ergonomics, etc., to provide designers with more accurate and personalized design solutions.

From brand OEM factories to "technology investment" to become partners of various "big factories", now, thousands of Lucheng shoe companies have found a foothold in the supply chain, taking advantage of the trend and speaking with strength. Since 2019, Lucheng has insisted on using shoes as a medium and exhibitions to make friends, and has regularly held the China Shoe Capital Footwear Fair. So far, it has held 17 sessions, with more than 2,000 exhibitors participating, attracting more than 240,000 global buyers to Lucheng for procurement, with a total of 90 million orders and a transaction volume of more than 10 billion yuan.

One after another, Lucheng enterprises have emerged as the "uncrowned king" behind Lucheng shoes. Relevant officials of the Lucheng District People's Government said that Lucheng focuses on cultivating and developing new quality productivity, vigorously promotes scientific and technological innovation, digital transformation, and green creation, and promotes the footwear industry to accelerate the leap to innovation, intelligence, and green, creating an "immovable" industrial cluster, and making every effort to build a nationally leading and globally renowned fashion industry cluster. Find the right track, attach importance to innovation, and the good shoes of the "China Shoe Capital" are going global. (Tingwei Hu Bingjie)