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The Wenzhou Western Fashion City High-Quality Development Promotion Conference and the 2024 Wenzhou International Fashion Series Event Launch Ceremony were held. Photo provided by the Publicity Department of Lucheng District Committee

As the summer heat fades and autumn arrives, the Oujiang River is once again filled with strong winds and tides. On August 24, the Wenzhou Western Fashion City High-Quality Development Promotion Conference and the 2024 Wenzhou International Fashion Series Event Launch Ceremony were held. Representatives of domestic and foreign footwear and apparel industry associations, elites of leading companies, professionals, and representatives of companies involved in the construction of the Western Fashion City industry gathered in Wenzhou to witness this fashion event together.

Zhang Zhenfeng, Vice Governor of the People's Government of Zhejiang Province and Secretary of the Wenzhou Municipal Party Committee, Li Yuzhong, Member of the Standing Committee of the Party Committee and Vice Chairman of the China Light Industry Federation and Chairman of the China Leather Association, Jia Ronglin, President of the Beijing Institute of Fashion Technology, Wang Wenyuan, Deputy Director of China Construction Eighth Engineering Bureau Co., Ltd. and Director of the East China Branch, Yang Jinchun, Executive Vice Chairman of the China Textile Industry Enterprise Management Association, Yang Xiaodong, Full-time Vice Chairman of the China Garment Association, Zhang Wenjie, Ge Yiping, Chen Zuorong, Shi Aizhu, Wang Jun, Chen Yingxu, Zhang Hongguo, Liang Chao, Chen Kuan, Wang Zhenyong, Zhang Yueying, Zeng Ruihua, leaders of Wenzhou, Bai Hongleng, Zhang Chongbo, Jia Huanxiang, Zhou Jibin, Zhang Wei, Chen Yunyue, Pan Peng, Wang Yonglin and other leaders of Lucheng District attended the event.

The "Three-Year Action Plan for Wenzhou to Build China's Fashion Industry Capital (2024-2026)" was released. Photo provided by the Publicity Department of Lucheng District Committee

With the theme of "industry-driven city", Wenzhou has added a new footnote to its title of "fashion industry capital". The promotion meeting released the "Three-Year Action Plan for Wenzhou to Build China's Fashion Industry Capital (2024-2026)", which will help Wenzhou stride forward to become the fashion industry capital through seven major FASHION actions, namely, industrial system remodeling action, industrial space reconstruction action, brand matrix upgrade action, industrial multi-coupling action, innovation and creativity dual entrepreneurship action, industrial chain modernization action, and industrial ecology optimization action.

Seizing the momentum of "Strong City", Wenzhou Western Fashion City (Core Area) is ready to take off. At the promotion meeting, Wenzhou Western Fashion City (Core Area) was promoted from three dimensions: spatial planning, target positioning, and policy support. In the future, Lucheng will fully integrate into the development strategy of "Strong City Action", solidly promote the integrated development of "industry, city and people" in Western Fashion City, and fully highlight the brand effect of "Chinese fashion in Wenzhou, Chinese fashion in Wenzhou".

The overall arrangements for the second "Red Boot Award" China International Footwear Design Competition were announced. Photo courtesy of the Publicity Department of Lucheng District Committee

The second "Red Boot Award" is about to set sail to attract talents and attract traffic through competition. The promotion meeting announced the overall arrangements for the second "Red Boot Award" China International Footwear Design Competition and officially launched the research on China's footwear trends. The theme of the second "Red Boot Award" is "China Red Boot World Design", and design works will be collected from all over the world from March to September 2025. The competition schedule is divided into four stages: publicity and mobilization, work collection, work review, and award ceremony.

As the trend of fashion surges, brand enterprises compete with each other to lead the new trend of fashion development. The promotion meeting announced the "2023 China Leather Industry Consumer Leading Brand List" and the "2023 China Garment Industry Top 100 Enterprises List", and awarded plaques to 17 of the listed brands.

In the hot land of industrial construction, major projects have been launched one after another, injecting new momentum into the development of fashion. A total of 34 projects were signed at the promotion meeting, including 25 high-level fashion industry projects, 7 talent projects, and 2 government-school cooperation projects. At the same time, the 10 billion projects in Wenzhou Western Fashion City (core area) were collectively started.

Under the spotlight, creative activities ignited the whole city and released new heat for fashion development. The 2024 Wenzhou International Fashion Series of Activities was officially launched. The series of activities mainly focused on the "two districts and one county" of Lucheng, Ouhai and Yongjia. Through more than 40 fashion creative activities in multiple sectors such as fashion exhibitions, fashion forums, fashion salons, fashion culture and tourism, the new image of Wenzhou's fashion industry with technological innovation and growth towards the sun was fully demonstrated.

In his speech, Zhang Wenjie said: The holding of this series of international fashion activities responds to the work guidance of the Third Plenary Session of the 20th CPC Central Committee, which proposed "to improve the system and mechanism for developing new quality productivity in accordance with local conditions". Wenzhou will take the "Strong City Action" as the driving force, take the Western Fashion City as the main position, adhere to the connotation development, strengthen reform and innovation, speed up the creation of China's fashion industry capital, and give birth to new quality productivity in the fashion industry; it will focus on ecological empowerment, adhere to the integrated development of industry, city and people, strengthen planning guidance, optimize spatial layout, expand the fashion enterprise community, improve the urban fashion index, enrich the fashion atmosphere, enrich the fashion attraction, and accelerate the construction of a fashionable ecosystem. Focus on design empowerment, vigorously attract and cultivate design headquarters, focus on first-class design talents, and create a place for the first launch of fashion design. Empower the industry with high-level design, light up life, build the future together, and convey the new modern life concept of "fashion for a lifetime, fashion for a lifetime". Focus on brand empowerment, strengthen a group of industry-leading brands, cultivate a group of new trends, replace a group of classic brands, and create a fashion brand cluster with international influence.

Li Yuzhong said in his speech: The cooperation between China Leather Association and Wenzhou has a long history, and has witnessed the process of both sides from working together to deep integration. As the leader of China's footwear and leather industry, Wenzhou's strong industrial foundation, rich innovation resources, keen market insight and unremitting enterprising spirit are important supports for the continued prosperity and development of China's footwear and leather industry. China Leather Association will take this Wenzhou International Fashion Series of Activities as an opportunity to further deepen the connotation of cooperation with Wenzhou, expand the scope of cooperation, guide Wenzhou fashion industry enterprises to strengthen technological innovation, management innovation and product innovation, strengthen talent training and introduction, promote the integration of fashion culture, and push industrial cooperation into a new realm of development.