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On the evening of August 24, the ANTA U League Finals came to a successful conclusion at the South Square of a Blast Furnace in Beijing Shougang Park. The competition was unprecedented, with 64 teams and 522 players from 23 provinces and cities across the country in four groups (U8, U10, U12, and U14) participating.

After six days of fierce competition from August 19th to August 24th, with a total of 200 games, the U8 group champion was finally won by Jiangsu Maxstar Power Team from Jiangsu Province, the U10 group champion was crowned by Guangzhou DL Team, the U12 group champion was crowned by Guangdong One Plus One Team, and the U14 champion was crowned by Changsha No. 6 Middle School.

The final night was filled with important guests, including FIBA ​​Hall of Fame members Zheng Haixia and Miao Lijie, Chinese basketball legend Li Yulin, Inner Mongolia Basketball Association Chairman Bater and other basketball legends gathered at the arena to provide professional guidance to young basketball players. In addition, Xu Jicheng, Vice Chairman of the Chinese Basketball Association, Yin Yuan, Deputy Mayor of Shijingshan District, Beijing, Yan Xiaoming, General Manager of Shenzhen Basketball Sports, Sun Guohua, Chairman of Beijing Basketball Association, Chen Shang, Deputy Secretary of the Party Committee and General Manager of Shougang Construction Investment Co., Ltd., Wan Bin, President of ANTA Children's Brand, Cai Zhiben, General Manager of ANTA Basketball Division, Xie Chunlong, Vice President of Sports Resources of ANTA Group, Wang Jianbo, Secretary of the Party Leadership Group of Shijingshan District Sports Bureau, Huang Ruigeng, Chairman of Meikai Flooring and other leaders and guests attended the event.

The ANTA U League is a competition system formed by ANTA integrating the National U14 Youth Basketball League and the ANTA Little Basketball League. Among them, the National U14 Youth Basketball League is hosted by the Chinese Basketball Association and the Chinese Secondary School Students Sports Association, and co-hosted by Shenzhen Basketball Sports (Beijing) Co., Ltd. From 2024, ANTA will become a strategic partner of the event and help the event to be fully upgraded.

At present, ANTA has helped the National U14 Youth Basketball League to build a national competition platform, including the reconstruction of national small basketball competitions, the wild card qualification competition for the 2025 National U14 Youth Basketball League (Men's Group), and the champion can directly participate in the national regional competition the following year without going through the grassroots competition. The 64 teams participating in this finals are all strong teams that have emerged from various provinces, including Beijing Youken, LIKEHOOP Club, Beijing Tianjin Junrong Club, Guangdong One Plus One Club, Hunan Changsha No. 6 Middle School, New Energy Club, Xiamen Tongluren Club and other well-known youth training teams in China. This finals is undoubtedly a concentrated display of the results of domestic youth basketball talent training.

As a national brand with social responsibility and influence, ANTA has been committed to serving the development of China's sports industry. In order to promote the comprehensive upgrade of the ANTA U League, ANTA empowers the event from multiple aspects such as professional equipment and competition system, builds a full resource matrix for basketball youth events, achieves comprehensive coverage of the basketball population, and promotes the cultivation of reserve talents for Chinese basketball. Through the layout of the U League, ANTA will continue to lead Chinese basketball youth to form ANTA brand loyalty and accompany it for life, and make ANTA Kids a leader in Chinese youth basketball brands in terms of mental categories.

The "ANTA U League" event is themed "Growth Starts Here - DARE TO DREAM" and is dedicated to the vigorous development of youth basketball. The ANTA U League is not only a competitive platform, but also a paradise for young people to enhance their sense of participation, happiness and gain, so that the joy and passion of basketball can infect every child.

In order to further develop the ANTA U League into the most comprehensive, systematic and professional youth basketball event in my country, ANTA and Shenzhen Basketball Sports will systematically plan and comprehensively upgrade the event system in the next five years:

First, add provincial competitions to the Anta U League to promote the nationalization of the league and make up for the pain points that Chinese minor basketball has no national competition and the National U14 Youth Basketball League has no grassroots competition.

Secondly, the league will be subdivided into four groups: U8, U10, U12 and U14, to ensure that athletes of all ages have the opportunity to participate in the competition and to improve the competition system and governance structure of youth basketball events.

Again, ANTA plans to build a comprehensive competition system to form an upward link of ANTA Mini Basketball + ANTA U Series + elite training camp in the next three years.

In the future, the ANTA U League will be held from September of each year to September of the following year. From September of each year to May of the following year, city-level and provincial-level competitions will be held; from July to August of the following year, national regional competitions will be held in four regions, including Hunan, Sichuan, Shandong, and Shanghai; the national finals will be held at the end of August of the following year, and the national elite training camp will be held in September of the following year. Outstanding players who stand out in each season will be invited to participate in the national elite training camp, including the star training camp. In September this year, the grassroots competition of the ANTA U League will be launched. For registration methods, please refer to the "ANTA U League Competition Platform/Mini Program".

Through this series of reform and upgrading measures, the ANTA U League will cover 20-25 provincial and municipal competition areas, 230 cities, 13,000 teams, and 100,000 athletes every year in the future, thus becoming China's top professional youth basketball league for players under the age of 14, and building the most comprehensive, systematic, and professional youth basketball event platform for Chinese teenagers under the age of 14.

The teenage stage is a critical period for basketball players to hone their basic skills and develop their bodies. ANTA's ANTA Kids is determined to provide professional equipment that integrates technology, functionality and protection for basketball teenagers. ANTA Kids hopes to give young players more choices that suit them, and that every step will be responded to in the process of running towards the highest goal in their hearts. It is worth mentioning that ANTA Kids prepared the ANTA Irving Generation 1 Junior Edition professional basketball shoes for the players in the championship and runner-up battle in the U League finals, helping young people to perform at their best on the highest level stage.

In addition, by creating the ANTA U League, ANTA Kids provides more basketball teenagers with a higher-quality promotion channel and a variety of competition options, thus contributing to the integration of sports and education in Chinese basketball. For example, the national elite training camp for outstanding players in the ANTA U League was created by ANTA Kids.

In addition to the ANTA U League, ANTA also became the official top partner of the Chinese University Basketball League (CUBAL) at the beginning of this year. Through this series of continuous layout, ANTA has not only further enriched its basketball event sponsorship resources, but also made it possible for young people of various ages in my country to obtain the protection of ANTA's professional basketball products. Through these events, Chinese basketball teenagers can form ANTA's brand loyalty from an early age, and then ANTA Kids will thoroughly establish its industry position as the leader of Chinese youth basketball brands in the mental category.